Mick Burchfield is a digital marketing expert with extensive experience in growing direct-to-consumer eCommerce businesses. He has worked for both large multinationals and small startups across multiple international regions. Mick has a classical brand management background, an MBA from UCLA Anderson School of Management, and studied at HEC School of Management. He is highly analytical, has a deep understanding of the online strategy and digital ecosystem, using a test-and-learn methodology for data-driven decisions. He specializes in social media, influencer marketing, retention strategies, digital marketing CRM, and activation. He is a seasoned professional with a competitive edge that can help businesses thrive in today's digital world.