Erik Leijonhufvud is a highly experienced marketing and brand management professional with an illustrious career spanning over two decades. With a Master's Degree in Brand Management, Consumer Behavior, and Market Communication from Handelshögskolan i Stockholm, coupled with a Master's Degree in Intellectual Property Law and Business from Stockholms Universitet, Leijonhufvud has worked with some of the world's biggest consumer brands. He has held key positions at companies like The Coca-Cola Company, Danone, Arcus Sweden, Philipson Söderberg, Altia, and L’Oréal Sweden, where he honed his skills in strategic and operational marketing, forecasting, logistics, and communication. He has been responsible for managing global brands, dealing with retailers, and developing customer and channel strategies. Currently, Leijonhufvud serves as the Category Marketing Manager for Europe at Electrolux, where he is responsible for driving marketing initiatives across the continent.