University of Manitoba

Entrepreneur ► Automotive Digital Marketing Leader ♦ Innovative Media Strategist ♦ Results-Oriented Team Leader

British Columbia, Canada

LotLinx provides Automotive Digital Marketing Products that efficiently and effectively manage their digital marketing.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬As the General Manager of Product and Technology at LotLinx Canada, I help lead and direct the Product and Technology team in the creation of valuable products for the Automotive Digital Marketing industry.LotLinx uses industry leading technology and AI  to increase car sales for dealerships, dramatically increasing online engagement and net-new shoppers while eliminating digital advertising waste.♦ Creating vehicle specific digital campaigns♦ Optimizing Inventory Turn♦ Reducing Cost per Conversion♦ Comprehensive Automotive Marketing Solutions♦ Award-winning Digital Retail Technologies

LotLinx, Inc.

General Manager of Product and Technology

Point of Impact Technologies Inc. (POI) is a privately held company that invests in companies in the digital media space.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Leading POI as the President and Founder, I cultivate and manage investment opportunities that focus on the IT arena and the digital media space in particular. Founded to support innovation in the industry and start-up companies, POI’s investments to date include:♦ Lemonfree.com♦ Long Tail Ventures (VinClicks.com),♦ Amplified Media Inc. (Schoolsoup.com)♦ Serpetuity Inc.♦ Proaxis Media Inc.

Point of Impact Technologies Inc.

Founder and CEO

Amplified Media is an investment company that identifies and acquires web properties that have huge growth potential.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬As Co-Founder and Digital Media Strategist, I assisted in the launch and provided leadership in investment management for Amplified Media Inc.  ♦ Investment Management♦ Search Engine Marketing and Digital Media♦ Business Development, Acquisitions, & Revenue Growth Specialist

Amplified Media Inc.

Co-Founder and Digital Media Strategist

<a href="http://LemonFree.com">LemonFree.com</a> is a comprehensive online automotive shopping and research marketplace. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬As Co-Founder and CEO of Lemon Free, I directed strategic planning and startup operations for this innovative Automotive Digital Marketing company.  A digital media and marketing expert, I led business development and opportunities for growth, driving the company to a highly competitive space in the online automotive shopping and research marketplace.♦ Automotive Digital Marketing ♦ Business and Team Management♦ Entrepreneur and Innovation Leader♦ Finalist, Emerging Entrepreneur Category - Ernst and Young Entrepreneur of the Year <a href="http://2011LemonFree.com">2011LemonFree.com</a> was a part of an acquisition in 2015  by LotLinx, Inc.

LemonFree.com

Co-Founder and CEO

Serpetuity was a digital marketing agency offering creative marketing strategies for small businesses.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬As the Co-Founder of Serpetuity, I provided leadership in all aspects of start-up operations for this digital marketing agency. From its inception, I assisted in the management of growth strategies for the company and developed, oversaw and implemented business plans in the pursuit of revenue growth.♦ Start-Up Operations♦ Business Administration♦ SEO and Search Engine Marketing♦ Client Relationship Management

Serpetuity Inc.

Co-Founder

Long Tail Ventures, Inc. was established in Winnipeg, Manitoba, Canada with a group of founders with successful online marketing backgrounds. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Establishing Long Tail Ventures (LTV) with Co-Founders from the digital media and online marketing arena, I assisted in the development of traffic generation strategies and a comprehensive platform for business growth. Long Tail Ventures was acquired by LotLinx in 2015. ♦ Digital Media and Marketing♦ Business Development♦ Idea – Strategy – Reality

Long Tail Ventures Inc

Co Founder and CEO

<a href="http://Barstools.com">Barstools.com</a> was a niche e-commerce website that sold high-end barstools to consumers in the United States...▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Launching <a href="http://Barstools.com">Barstools.com</a> LLC in 1999, I managed business operations and development, overseeing the day-to-day functioning of a high-volume e-commerce website. ♦ Digital Marketing♦ Product Management♦ Budgeting and Finance♦ E-Commerce Operations & Management

Barstools.com LLC

Created originally as a Web Development agency,  DPMG (Defining Presence Marketing Group) successfully evolved as one of the pioneering Search Engine Marketing agencies.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬In 1995, I co-founded DPMG♦ Planning & Development♦ Customer Development♦ Startup Operations & Business Management

Lance Schafer

Lance Schafer