Elena Soboleva is a trailblazer in the intersection of arts and technology, with over a decade of experience in the field. Currently, she serves as the Global Head of Online Sales at David Zwirner, the global leader in online sales. At the gallery, Elena leads programming and strategy for digital sales channels. Under her direction, the gallery presents over 40 online exhibitions a year and hosts several permanent online franchises, including Program, Studio, Exceptional Works, and Offsite. Elena holds an MA in Contemporary Art and a BA in Art and Economics from the University of Toronto. Before joining David Zwirner, Elena worked as a Specialist and then Lead Curator at Artsy, where she spearheaded collector growth and curated major site-specific installations for brand partners like Gucci, Dior, and Microsoft.