Manish Maheshwari is a seasoned business leader with extensive experience in developing and executing go-to-market strategies for the Food and FMCG sector. With a B.Tech in Mechanical engineering from National Institute of Technology, Tiruchirappalli, and a management degree with a focus in Marketing and Finance from Management Development Institute, he is a well-rounded professional with a diverse skillset.

Before joining Udaan.com as Project Head, Manish gained 8 years of experience across ITC FMCG categories such as Cigarettes, Foods & Personal care products, spanning across regions such as Orissa, Konkan Maharashtra, North Karnataka, J&K, and Himachal Pradesh. He has been a Branch Manager, Senior Assistant Manager, and Assistant Manager in ITC Limited, where he was responsible for developing Go to Market (GTM) and Route to Market (RTM) strategies for all FMCG products.

At Udaan.com, Manish was responsible for the Food and FMCG business across all major East cities of India. He successfully launched the platform in these markets, developing expertise in strategic planning, people management, trade marketing, and supply chain management.

Manish's professional background has given him expertise in channel development, strategic planning, people management, and trade marketing. He has interests in the Food and FMCG sector, as evident by his experience in ITC Limited and Udaan.com. As an engineering graduate, Manish also has a good understanding of manufacturing and production processes.