California State University-Fresno

University of California, Santa Cruz

Director, Brand & Content Marketing, at Iterable

San Francisco Bay Area

Iterable

Director, Brand & Content Marketing

Senior Manager, Brand & Content Marketing

Senior Content Marketing Manager

Content Marketing Manager

We provide global financial settlement solutions to ultimately enable the world to exchange value like it already exchanges information – giving rise to an Internet of Value (IoV). Ripple solutions lower the total cost of settlement by enabling banks to transact directly, without correspondent banks, and with real-time certainty of settlement. Banks around the world are partnering with Ripple to improve their cross-border payment offerings, and to join the growing, global network of financial institutions and market makers laying the foundation for the Internet of Value.

Ripple

Content creation: Design Objectivity's content matrix and manage all collateral produced in-house and by contractors, including industry solution briefs, product datasheets, technology briefs, infographics, and white papers.Online marketing and social media: Led website redesign to reflect new corporate branding. Increased productivity on blog 150% by improving posting schedule from a monthly to a weekly basis.Product marketing: Manage marketing support surrounding the product launch of ThingSpan, Objectivity's information fusion platform. Responsibilities include leading public relations, analyst relations, messaging and positioning, sales enablement, email campaigns, and other lead generation activities.Events: Prepare speaking proposals and manage marketing support and promotion of live and virtual events, including NoSQL Now and Strata + Hadoop.

Objectivity, Inc.

Senior Marketing Manager

Content creation: Created collateral, such as data sheets, white papers, and customer case studies. Collaborated with third party marketing/PR agencies on sponsored content.Partner marketing: Created co-branded material and managed marketing support for all partners.Campaign management and sales enablement: Assisted with campaign management by producing email templates, phone scripts, battlecards, and other materials for inside sales. Managed FAQ of prospect questions and corporate responses.Events: Attended and provided logistics support for industry tradeshows, including Strata + Hadoop and Oracle OpenWorld.

Splice Machine

Product Marketing Manager

Content creation: Wrote/edited content, including email campaigns, product and solution briefs, infographics, and e-book. Managed all writing, graphics, and web design to guide messaging of content. Maintained and updated all collateral internally, serving as main point of contact for projects.Social media: Managed YarcData's Facebook, Twitter, LinkedIn, and YouTube accounts.Videography: Managed YarcData’s first customer testimonial on-site video throughout the entire creative process.Campaign management: Managed and created content for multi-touch Eloqua campaigns on data discovery for financial services, life sciences, cybersecurity, and customer analytics. Achieved Eloqua Product Master and RPM Master statuses in spring 2013.Events: Coordinated branding, advertising, registration, show guides, giveaways, catering, and collateral for approx. dozens of industry tradeshows, technical training seminars, and sales dinners.

YarcData

I was the webmaster and social media coordinator for Fresno State's CineCulture program. Every week I updated CineCulture's Facebook, Twitter, and Wordpress blog to inform readers of our upcoming independent films and documentaries. I also uploaded flyers and film trailers, as well as moderated comments and facilitated CineCulture's online presence.

California State University, Fresno

CineCulture Webmaster

I edited an advertising insert called “Stressbuster’s Guide." I copy-edited selected clips and designed the insert's layout. (Circulation: 5,000)

The Collegian, Fresno State

Special Section Editor

I instructed students K-12 and in college in a variety of academic subjects, including English, Math, History, Social Science, and Writing. I specialized in high school Honors/AP English and History, as well as college application essays. I also taught the Reading and Writing portions of the SAT/ACT in our prep courses.I also offered verbal/writing test prep for grad school applicants: GRE, GMAT, LSAT, and MCAT.Through a grant provided by the Fresno County Office of Education, I helped dozens of foster youth increase literacy, overcome academic obstacles, and get back on grade level.

Eurgubian Academic Center, Inc.

Academic Tutor

I tutored college students studying Introductory and Intermediate Latin and helped students raise their performance by at least one letter grade.

UC Santa Cruz

Learning Support Services Tutor

I wrote weekly campus news stories, covering subjects such as climate change, budget cuts, study abroad, video game addiction, and college student stereotypes. I interviewed and polled students and faculty in both formal and informal settings. (Circulation: 6,000)

City on a Hill Press

Reporter

I wrote weekly news stories, business profiles, features, and editorials, as well as designed the layout of the Community and Sports section. I also shot, uploaded, and edited photos for each article. (Circulation: 16,000)

Alyssa Jarrett