Shri Ram College of Commerce

Army Public School, Dhaula Kuan

Product Management & Marketing Leader in Brand Strategy, Digital Marketing, Analytics, B2B & B2C Customer Experience.

Delhi, Delhi, India

Merkle Sokrati

AVP - Client Engagement

- Brand Management and Sales- Contributing to the development of strategic channel and media approaches that meet client objectives & ​drive measurable results​.- Prospect & partner with leading companies by building relationships with key decision makers & CXOs to identify new media offerings.● Marketing- Media planning and optimization across digital channels with focus on video content creation and distribution, leveraging user generated content, ​influencer marketing​ and long form content across Pocket Aces channels.- Focusing on ​Brand Solutions for scaling Gobble for North India (lifestyle & food content digital channel) through brand partnerships & alliances with deals​ and worth ​~INR 1.2 CR​ for FY19.● Brand Strategy- Responsible for creating & implementing ​Brand Strategy​ across digital touch points with the target audience to ​increase engagement.- Design the​ Go-To-Market strategy for the brand​, ensure implementation of campaigns and measure the ROI.● Talent Management- Responsible for Brand Partnership in the Talent Management vertical for the North India Market through brand partnerships & alliances with deals worth ​~INR 1.8 Cr​ in Q3'19 & Q4'19.

Pocket Aces

Senior Manager, Brand & Marketing

AdCrate Studio is a premier event marketing and consulting firm specialising in conceptualising, curating & managing of high quality live events founded with a vision for creating lasting impact through events for People, Institutions and Brands.● Brand Solutions:•  Curated the vision, mission and values of the firm by defining the strategy, structure and long-term planning and built an omni-channel growth model to drive business development.•  Built an omni-channel growth model to drive business development by collaborating with 45+ brands including Hero, Samsung, Honda, Maruti Suzuki, GAP, Nestle, Mahindra etc.•  Complete responsibility for the lead generation cycle from identification, information collection, qualification, contact, interest generation up to prospect conversion.● Stakeholder Management (Internal & External):•  Managed a team of 20+ permanent and part-time employees along with planning and managing the client strategy, marketing, finance and logistics of the firm.•  Leveraged existing personal networks to augment growth by roping in new opportunities and clients. •  Responsible for reaching out to C-level executives and building long-lasting relationships with an intent to explore potential collaborations. Working on generating specific deal proposals & supporting them through to closing/signing.● Augmenting Conversion and Growth:•  Managed operations and market strategy including sourcing, production, vendor selection, cost-analysis, & inventory planning along with marketing and media spends for more than 80+ events.•  Planned & coordinated 80+ events managing budgets of more than ~$80,000 per event generated from sponsorship ensuring the brand’s ROI is achieved.•  Heading the marketing team and looking after all the marketing & promotional needs of the brand basis business objectives. Driving all BTL campaigns, Empanelling the creative, media & media audit agency and enabling the brand track.

AdCrate Studio LLP

Co-Founder

- Lead a team for Managed Services Operation in Partnership with Genpact, Cognizant and FIS Global supporting Google's advertising clientele globally (US, UK, AU/NZ, India).• Directly managed a team of 80 vendor partners supporting UK and India operations through Phone, Chat and Email. • Accountable for key metrics such as customer satisfaction, productivity, quality and compliance.• Program managed outsourcing of English social media support operations for Google's advertising platform to India.

Google

Vendor Operations Lead

As a Medium & Upper-Mid-Medium Market (SMB) Services professional, I worked with a wide variety of High Net Worth (HV) SMB Agencies & Advertisers, delivering the optimal advertising solution for each customer.● Account Management:•  Delivered excellent customer experience (CX) for 1.2 M Adwords advertisers of English markets through 1:1 & 1:Many support channels.•  Managed team to steadily increase the India market customer satisfaction score from 80%+ in Q1’14 to 90%+ in Q1’15.•  Proactively assessed prospective business concerns & worked towards minimising the impact on business with relevant product improvements by collaborating with Specialists, Engineers, and Product teams on new feature development for various.● Quality Review & Sales Coach:•  Managed quality audits & provided feedback along with product and customer service quality training.•  Grew Google’s Customer Experience from 80% in Q1’14 to above 95% by Q1’15 through innovative quality review process (PITCH) designed for reviewing dissatisfied customer cases and training online specialist to manage them effectively.•  Enable a culture of coaching by training and managing training programs for the Google India SMB sales support teams specialising in client management best practices and new-hire training.● Sales to Service:•  Working to bring in all sales functions together - Marketing, Acquisitions, Same store growth, Channel Partners & Sales Finance to deliver the goals of the market.•  Exceeded annual quota of $720M with a 27% YoY growth rate.● Online Sales Operations:•  Instrumental in scaled support teams focussing on sales to service, email marketing, community support and customer success.•  Worked with the team to achieve email support automation rates of 25%+ and community posts coverage of 70% through “top contributors”Received 7 Global Customer Experience Business Awards in 18 Months for Transactional Customer Satisfaction & 4 Awards for Service Revenue Programs.

Account Manager, Global Customer Experience

Working as an Assistant Manager with Citibank's Global Corporate and Investment Banking Division, I undertook relationship coverage services by providing strategic assistance on M&A, Equity and related financing solutions and covering Key/Large relationships under Indian Multinationals, Global Subsidiaries Group, Public Sector Companies and Government entities●  Relationship Management•  Provided relationship coverage that ensured Citi's Institutional Group (ICG) is client driven with focused approach to assist in identifying opportunities with existing relationships & prospect names while managing a​ book of account of 40+ LCS clients.●  Financial Consulting:•  Collaborated to gather a comprehensive understanding of the wide range of complex financial issues facing clients and using this understanding to effectively deliver innovative solutions for LCS clients ​exceeding annual target with an 11% YoY growth rate.•  Partnered with product specialists to provide a ​full array of corporate banking solutions​, from cash management, foreign exchange, trade finance, capital markets, derivatives, and structured products.●  Client Solutions Manager:•  Responsible for ​assisting in client deliverables, tracking revenue growth, continuous client interaction and managing relations for companies like​ Bharti Airtel, Dabur, Genpact, Indigi, Religare, Ranbaxy, HCL, GE, HT Media, ​&​ ​PSU’s​ like GOI, ONGC, Oil India etc.

Citibank India

Assistant Manager, Corporate and Investment Banking

Conducted research and made market reports to support Business Development for the newly started India operations of this firm. Learnt about the challenges faced by a start-up and how to manage change and leverage opportunities.

TaxSpanner.Com

Internship

Interned in the Marketing Department and gained extensive knowledge about the working policies of the division related to Event Management. Role involved corporate branding and raising sponsorship for DLF Golf Course and related events (Avantha Masters 2010)

DLF Limited

Summer Internship

Worked as a Chief Coordinator for conducting and coordinating the company’s EEE Program for college students. Recognition received: Awarded Certificate of Recognition and Performance.

Aditya Narain