Trevor Sumner

<a href="https://www.retailwire.com/discussion/is-home-depots-deal-with-walmart-a-sign-of-bigger-things-to-come/" target="_blank">Is Home Depot's deal with Walmart a sign of bigger things to come? – RetailWire</a>&nbsp;&nbsp;<font color="#6f6f6f">RetailWire</font>

Is Home Depot's deal with Walmart a sign of bigger things to come? – RetailWire - RetailWire

<a href="https://www.retailwire.com/discussion/online-grocery-shopping-is-pretty-much-all-about-convenience/" target="_blank">Online grocery shopping is pretty much all about convenience – RetailWire</a>&nbsp;&nbsp;<font color="#6f6f6f">RetailWire</font>

Online grocery shopping is pretty much all about convenience – RetailWire - RetailWire

Collegiate

Princeton University

New York, New York, United States

PERCH is the leader in interactive retail marketing technology.  PERCH's proprietary 3D sensing technology and cloud platform enable traditional retail displays to detect and react whenever a customer approaches, touches or picks up a product - and deliver an experience that surprises and delights.  The result is a 30-80% sales lift with the new creative canvas of physical+digital marketing - delivering the right message at the critical decision point and enabling the types of magical in-store experiences that drive customer loyalty.

Our clients include Kate Spade, Neiman Marcus, Reebok, Jo Malone, Fossil, Pernod Ricard, Red Bull and many others.  PERCH has deployed solutions globally across 5 continents.

The future of retail is about surprising and delighting your customers.  About using augmented reality to overlay digital marketing on physical products.  Smart shelving that knows what customers are doing and responds in kind.  In-store analytics that tell you what customers are engaging with.  A-B messaging tied to sales data to make better retail design and marketing decisions.

The future of retail is PERCH.  The future of retail is NOW.

Perch

Propel is the first Smart CRM for PR. Propel brings effectiveness to PR professionals and oversight to PR managers, both agency and in-house. We help PR teams understand which campaigns, teams and pitches are working, and we offer actionable insights to improve. Propel's SaaS platform brings machine learning, analytics and streamlining technology to PR professionals. After decades of years in the PR industry, our team has seen first-hand the pain points of the field and its lack in adoption of technology and innovation.

Propel

Advisor

Summoner is an advisory and investment firm for high-growth ventures focused on SaaS, Marketing Technology, Voice, Machine Learning and eCommerce.  It is the holding company for my angel and advisory work with a portfolio of approximately 20 companies. Projects include:

-  Interim CEO of a SaaS inventory management platform.  Brought in by the board to research and present a follow-on investment strategy and to correct flat-lined growth. In 30 days, interviewed client base, reorganized and scoped product roadmap, reduced client onboarding times 75%, halved the cost of customer acquisition and created financial models for future investment.

-  Interim CMO of a location-based hardware company prepping for product launch.  Launched consumer facing sites, ran multi-variate ad campaigns to test messaging and conversion and prepared strategic plan for series A funding.  Also provided investment.

-  Advisor and investor for a voice-first development platform, a SaaS-based procurement platform and several hardware and software infrastructure companies.

-  Advisor for an AI and NLP customer relationship management platform for the PR industry.

Summoner

Mentored several early stage startups to better define go-to-market strategies, foundational business elements and in turn accelerate growth.

Entrepreneurs Roundtable Accelerator

Lead Mentor

The Washington Square Association remains New York City's first neighborhood organization and the second civic organization after the Municipal Art Society, with over 100 years of service to the neighborhood.

The Washington Square Association gained wide recognition and became the inspiration and model for many community-oriented organizations throughout the country.  We put on events such as the Annual Holiday Tree Lighting, the Washington Square Music Festival, the Kids Halloween Parade as well as support the park's many projects.

We are volunteer organization whose membership is open to our entire community.

For more information, go to <a href="http://www.washingtonsquarenyc.org">http://www.washingtonsquarenyc.org</a>.

Washington Square Association

President

Forbes Agency Council is an invitation-only organization for executives in successful public relations, media strategy, creative and advertising agencies.

Forbes Agency Council

Member / Contributing Writer

On behalf of the board, I came in to evaluate the strategic and operational plan to maximize the value of the assets of the company which was approaching a next round of funding.   The project included:

-  Analyzing customer data and interviewing customers to establish a clear target market segment and aligning all business activities to maximize the value of that segment
-  Halving the marketing cost of acquisition and providing more formal models for the unit economics of the revenue funnel (CaC/LTV, payback period, etc.)
-  Streamlining customer support process with full management visibility in Salesforce to double onboarding productivity and accurately measure churn
-  Re-aligning the product roadmap to a stricter and more customer-focused prioritization process and getting a formal roadmap commitment to get to minimal product viability
-  Develop a financial model to determine the capital needs to get the company to get to cash flow break even
-  Present options to the board including multiple operational models and M&A

BizSlate Inc.

Interim CEO

Advisor to founders of Negotiatus with a focus on strategy, go-to-market, distribution and sales and fundraising.

Negotiatus is an end-to-end purchasing solution that provides productivity software and order fulfillment to save businesses time and money. Our system streamlines procurement workflow by providing a single destination platform for business purchasing, budgeting, and reviewing. Our actionable analytics digest a business’ entire purchase history to understand their needs and identify their optimal suppliers. The result: businesses get the products they want, when they want them, at an average of 20% less.

Negotiatus

LocalVox is the leading local, social and mobile marketing technology platform that helps thousands of local businesses market on social media, search engines, directories, email, advertising and mobile - all in a single, easy-to-use platform.   LocalVox was founded in 2010, was named among the ten hottest startups by Huffington Post, Forbes and Business Insider.  LocalVox products have been named Top SEO product, Top Social Media product and top Small Business Platform by publications like Social Media Today, Amex OPEN Forum, Fox News, Wired and many more.   LocalVox grew to over 100 employees and 8 digit revenues and was acquired by wholly owned subsidiary of the Blackstone Group in 2014.

LocalVox - A Vivial Company

Co-Founder, President & CMO

Weplay was a social network for youth sports invested in by Lebron James, Derek Jeter, Peyton Manning, Jennie Finch and other leading sports stars with the mission to connect the youths ports community and inspire the love of sports to a generation.  Headed up all areas of Weplay marketing reporting directly to the CEO.   Ran company wide acquisition and lifecycle marketing including strategy development, SEO, SEM, banner and paid advertising, public relations, social media outreach and working with business development on strategic partnerships with leagues and media partners.  Crafted promotions with sports icons.

Product responsibilities include UGC media products as well overall responsibility for viral site features (sharing, invites, communications, etc.).  Responsible for site-wide metrics reporting and analysis to the executive team to guide our strategic direction, including business modeling and forecasting for fundraising.  Managing and mentoring 2 FTEs.

- Drove cost per registration from $7.50 to $2.00 while focusing acquisition on most engaged segments, beating our most aggressive forecasts by 30%
- Created segmented and trigger-based lifecycle email campaigns with open and click through rates 100% above industry averages
- Oversaw design and implementation of the media gallery which is the most used feature on the site
- Increased site virality 5X by overseeing development of key viral and invite features
- Drove the business modeling forecasting for successful raises of $5M and $7M
- Spearheaded a successful traffic arbitrage program with a 300% ROI and led Weplay’s ad network strategy enabling sales to quote 5X unique users to allay share of voice issues

Weplay

VP of Product Marketing

Developed the product vision, market requirements, roadmap, pricing, and go to market strategy for Narrowstep’s broad Internet TV platform and content delivery network, telvOS - a comprehensive content management system and network designed for HD quality IP-based video streaming with modules for in-stream advertising, payment and subscription, download, syndication and business analytics.

- Acted as interim CTO in H1 2007
- Created, defined, and marketed a differentiated distribution and syndication platform significantly increasing network usage and revenue
- Provided customer revenue and cost analysis that led to strategic focus shift to telco/ISP and broadcaster segments
- Redesigned, authored, and launched new website with very limited resource. Doubled Narrowstep web site traffic and incoming leads within 2 months
- Migrated revenue model to increase ancillary revenue streams including a revenue generating service organization
- Selected and implemented <a href="http://Salesforce.com">Salesforce.com</a> and created executive visibility into sales and marketing process

Narrowstep

Director of Product Marketing

Developed and executed the product marketing plan, including direct and indirect channel development, buyer persona research, market research, product requirements gathering, sales support, inside sales training, collateral authoring, content syndication and PR.  Full responsibility for Internet marketing strategy, including search engine optimization, pay per click (PPC) advertising, and awareness programs.  Accomplishments included:

- Drove over 100% year over year growth while lowering the average cost of sales
- Reduced sales cycle length 20% through targeted sales tools, vertical focus  and improved training
- Doubled web site traffic within 2 months of being responsible for our Internet strategy
- Doubled PPC lead generation while reducing cost per lead 50%
- Created marketing portal in Sharepoint authoring over 30 topics and 120 pages of content

Result: IBM purchased Lombardi ($177M)

Lombardi Software

Senior Product Marketing Manager

Presented client presentations, proof of concepts, and technical architecture in competitive sales cycles to C level executive of the Global 2000. Designed and refined business processes across several industries, including streamlining human interaction and maximizing the value of existing IT assets.  Accomplishments included:

- Started the New York office
- Achieved annual sales quota within 8 months, closing Lombardi’s largest deal: Pfizer
- Established the strongest regional partner network including Bearing Point, BusinessEdge, and Accenture

Senior Solutions Engineer

724 Solutions acquired Tantau.  Developed markets for the distribution and sale of the company’s primary carrier software offering: A massively scalable WAP and HTTP gateway with subscriber management, access control, push messaging (SMS and MMS), session management, security, multi-node distribution, reporting and billing.  Responsibilities included targeting customers and indirect distribution partners; authoring all core product materials; sparking sales cycles worldwide; evaluating and establishing technology and distribution partnerships; speaking with analysts; and feeding back requirements to development.

Direct engagement with distribution and technology partners included:
- Hewlett-Packard, Sun, ZTE (China), Nokia, Ericsson, ClearSky Mobile Media, Access, Intervoice-Brite, Pixo
Directly involved in carrier deal cycles including:
- Sprint, Verizon, Nextel, AT&T, Cingular, Bell Mobility, China Mobile, China Unicom, Telus

724 Solutions

Worked for Tantau, a startup acquired by 724 Solutions. Developed markets and relationships with distribution and technology partners in the mobile enterprise and carrier spaces.  The products included enterprise and carrier WAP gateway solutions, alert generation and message delivery products, wireless financial banking software, a mobile application development platform, and a secure payment server. Managed the technical evaluation and integration of all Hewlett Packard’s (HP) relevant technology. Gathered OEM product requirements and communicated them to the development team.

- Grew partnership revenue from $0 to $10 million in the first year, representing 30% of company revenue.  The team was given the Tantau Performance Award
- Leading revenue-generating Sales Engineer for my only full year, 2001
- Developed the business case for the viability of the carrier gateway business that resulted in 724 Solutions focusing its efforts on that product, which I then managed

Result: 724 Solutions Bought Tantau for $120M in stock

Tantau: Technical Director of Business Development

Oversaw a team of people to deliver the pcOrder platform to second tier manufacturers (accessories,  peripherals, components, etc.).  Drove $4m in revenue in 6 months.

Trilogy

Head of Technical Sales

Executed an original idea on how to create a personalized product recommendation engine within the Trilogy product suite.  Led a team of 4 from market analysis, requirements gathering, design and build through channel distribution and sales.