Alex Hunte is a seasoned senior lead digital products professional with a passion for innovation and the intersection of sports and technology. With an impressive background spanning over two decades of experience in the industry, Alex has honed a diverse skill set that has enabled him to launch groundbreaking initiatives and deliver strategic projects across media, technology, broadcasting, and digital products.

Currently, Alex is the Senior Lead Digital Products at Tottenham Hotspur Football Club, where he is responsible for the delivery of owned and operated digital products. In particular, he plays an essential role in developing and running strategic projects all over the world, including the NFC digital ticketing, ID validation, stadium F&B click-and-collect service, and the COVID related "return of fans."

Before joining Tottenham Hotspur, Alex founded a technology startup, co-founded Startup Roulette, was previously the Venue Director – UEFA Europa League and Head of Production at UEFA, and Senior Website Producer at Sportal, where he developed digital properties for sports rights holders. Additionally, he earned a Masters in Sports Management, an Executive Masters with the International Olympic Committee, and an MBA from Hult International Business School.

Overall, Alex Hunte is an innovative and results-driven professional whose work has been instrumental in driving digital transformation across the sports industry.