Liz Landy is an experienced media research professional with over 30 years of experience in the industry. She started her career at the BBC and later joined RSL, eventually becoming the Managing Director and a member of the Board at Ipsos Media. Her most recent role at Ipsos Connect focused on investing in new approaches and products to help companies understand how media, brands, and consumers connect. In 2018, she took on the responsibility of Audience Measurement globally, with the goal of expanding Ipsos's footprint in readership, TV, radio, out of home measurement, ad ex, and software beyond the 70 countries where they are currently present. A key focus of her role will be enhancing and promoting Ipsos's unique selling points in these areas, including their expanding MediaCell passive measurement portfolio.