Reid Genauer is a marketing expert with a proven track record of scaling tech companies. He has domain expertise in customer development, product-market fit, branding, and strategy. Reid's superpower lies in translating strategy into story and data-driven growth roadmap. He has successfully launched and scaled B2C and B2B products by leading with customer needs, creating high-value propositions that scale, and hearing their voice and answering it.

Reid energizes by leading diverse personalities, interdisciplinary teams and inspired digital business by fueling a culture of curiosity, passion, and possibility. He is a go-to-market executive and supports a new definition of marketing that spans disciplines and cross-functional teams. His vision helped him become an industry thought leader for mobile, social, video, music & media.

Reid holds an MBA in Strategy, Leadership, Marketing from Cornell University, and a Bachelor of Science (B.S.) from the University of Vermont. Reid served as the Chief Marketing Officer (CMO) at Smule and Magisto (Acquired By Vimeo), Go-To-Market Executive Advisor at Workera, Vice President, Head of Marketing Bitbop (Fox Mobile), Vice President, Head of Marketing and Growth at eMusic, Director of Brand and Creative Marketing at eMusic, Associate Brand Manager at Snapple, and Co-Founder, Lead Singer and Songwriter at Lil' Sadie Productions - Strangefolk.