Laure de Carayon is a well-known figure in the advertising and media industry, with over 20 years of experience working for top agencies and production companies in France and abroad. She has made a name for herself thanks to her expertise in the Chinese branded content market. In 2011, she launched China Connect, an annual two-day conference held in Paris and Shanghai, where industry insiders can discuss the latest advancements in digital and mobile tech marketing in China. Laure is a sought-after speaker on China's digital market, covering topics such as social media, e-commerce, content and entertainment, fintech, and more. She offers consulting services and training programmes for brands and professionals looking to establish a presence in China's key digital players in social, video, commerce, data, and tech.

Laure's background includes various roles, such as Brand Content consulting, conception, production, and speaking at Independent, Brand Content New Business Director at Titanium Entertainment, Multimedia Content Consultant and Producer at Independent, and Granit Productions Director at Carat (Aegis Media). She also worked as an Internet, TV/event production professional at Executip.com, Adventure Line Productions Ltd, and Ici Londres Ltd, and in various account management and media executive positions at Grey Advertising, McCann Erickson, and Le Nouvel Eldorado (Havas).

Laure studied at NEGOCIA - Centre international de formation à la vente et à la négociation commerciale, and she can be reached at l2carayon@gmail.com. You can follow her on Twitter at @laure2carayon, on Instagram at https://www.instagram.com/chinaconnecteu/, and on Facebook at https://www.facebook.com/ChinaConnect/.