Clark University

Email Marketing Manager at Colorectal Cancer Alliance

Washington, District Of Columbia

Colorectal Cancer Alliance

Email Marketing Manager

- Strategy; works with Senior Management to develop marketing strategies to engage and retain trade members•	Effective Campaigns; builds the approved marketing strategies into integrated campaigns, monitors results and adjusts tactics based on business needs•	Email Marketing; manages email marketing strategies and serve as the main owner of the organization’s email marketing tool, maximizing tool’s effectiveness through continued training and updates, integration with data management system, management of email communications calendar and evaluation of effectiveness of various email campaigns•	Project Management; plan and coordinate all aspects of marketing campaigns (digital and print) from design to fulfillment with internal and external stakeholders by effectively managing scope, schedule, approvals, and budget•	Writing and Editing; write marketing copy (email blasts, website updates, social messaging, brochures, etc.) and proof and edit work done by colleagues and vendors, ensuring consistency to brand standards•	Analytics; analyze email campaign performance and suggest improvements through consistent stakeholder reporting to support sound marketing strategies and tracking of membership recruitment and retention •	Collaboration; work with internal CLIA departments to identify and align on marketing strategies to support and leverage the business in support of enhanced value proposition for trade membership

CLIA (Cruise Lines International Association)

Manager, Membership Marketing

- Create and manage email marketing strategies in order to grow membership base and professional development engagement among members; run email marketing campaigns end to end, manage email databases and create newsletters•	Serve as the main owner of the organization’s email marketing tool and integration with data management system•	Implement marketing emails based on campaign strategy, from concept through layout, distribution and analytics•	Analyze campaign performance. Suggest and implement improvements based on the goal of the email/campaign•	Identify target audiences and work to minimize list decay and unsubscribes while increasing the productivity of our email sends•	Proofread emails for clarity, grammar and spelling working towards a goal of 100% accuracy•	Enhance our email templates using graphics, personalization and advanced features•	Ensure all email campaigns comply with current email best practices in the industry•	Manage creation of travel agent newsletter•	Serve as content creator for newsletters and all membership and professional development emails

Email Marketing Specialist

o	Manages email marketing vendor and email distribution system, understanding functionality and analytics. o	Writes, edits and proofreads various communications, including newsletter articles and email communications, that are effective and adherence to brand guidelines.o	Identifies and manages resources to fulfill on printing and promotional/member materials; seeks opportunities to reduce costs.o	Manages budgets, invoicing, contracts and relationships of outside vendors. o	Partner with design and production department to facilitate production of promotional materials, from concepting to printing.o	Maintain organizational promotions schedule to track total traffic volume and reduce the likelihood of overlapping marketing communications to members and other constituencies.o	Analyze and interpret marketing, sales, and competitive data in developing marketing promotions.o	Stay abreast of industry trends affecting marketing communications, including direct mail, Web, e-mail and other formats.

Marketing and Public Affairs Specialist

- Administrative support to the CLIA-PAC and Cruise Industry Charitable Foundationo	Schedule and organize logistics around Board meetingso	Maintain Quickbooks files for contributions and distributions in coordination with CLIA Financeo	Draft meeting minuteso	Manage Foundation grant requests, Board ballots, and responses to applicantso	Ensure governance documents are update-to-date and appropriately filed-	Administrative support to the CLIA Government Affairs and PR Committeeso	Schedule meetings and handle logistics for in-person meetingso	Assist in preparing meeting materials and distribute as neededo	Regularly update Committee member rosters-	Shared administrative support to the SVP of Communications and SVP of Public Affairso	Schedule meetingso	Maintain department fileso	Arrange travel o	Prepare expense reports and reconcile T&E statementso	Assist with development of PPT and Excel spreadsheets for internal and external meetings-	Maintain detailed and organized files of contracts and invoices for all outside vendors and consultants-	Oversee scheduling and logistics of departmental meetings

Marketing Coordinator/Executive Assistant, Public Affairs & Marketing/Communications

o	Represent the CLIA-PAC/CICF at events and meetings.o	Manages Foundation grant requests, Board ballots, and responses to applicants.o	Maintains contributions and distributions in coordination with CLIA Finance.o	Oversees financial records and budget matters of the PAC and Foundation in collaboration with CLIA Finance.o	Ensures proper governance compliance.o	Responsible for logistics around Board meetings and post-meeting documentation and follow-up as needed.

Cruise Industry Charitable Foundation (CICF)

Associate Director

o	Write and send weekly media updates.o	Produce media summaries for press regarding industry issues.o	Craft Media Advisories for SIFMA events and send to press via CisionPoint.o	Create agenda and materials for monthly Trust and Confidence Meetings.o	Take meeting notes.o	Help launch Project Invested Microsite.o	Helped with the roll out, implementation and tracking of the successful DOL Fiduciary Grassroots Initiative in Spring 2014.o	Managed and updated the information gathered for the DOL snapshots sent out daily to member firms as well to internal staff.o	Scheduled meetings with member firms in order to activate them for emails/meetings/calls regarding the DOL Fiduciary Grassroots Initiative.o	Manage Communications Council contact list and email distribution list.o	Create and Manage Communications & Marketing Team Budget.o	Administrative responsibilities including booking and managing travel, managing and updating calendar.

SIFMA

Executive Assistant, Communications and Marketing

o	Manage all social channels – Facebook, Twitter, Instagram, Pinterest, Blog, Google+o	Create and manage all campaigns on social profiles.o	Create and manage all YouTube campaignso	Interact with users on social channels.

HotYoga4You RVC

Social/Digital Media Manager

o	Worked hand-in-hand with the Founder and CEO on launching Ideal Media.o	Create all marketing and sales materials, as well as website copy.o	Manage all marketing communications, events and sponsorships.o	Managed all aspects of our booth presence at ad:tech NY 2013.o	Liaise with our PR manager.o	Maintain bookkeeping and project staff to track and allocate office expenses. o	Manage and run payroll, using Intuit.o	Manage everyday office needs to ensure office is organized and functioning smoothly. o	Coordinate onboarding paperwork for new employees and clients. o	Miscellaneous administrative tasks and ad-hoc projects.o	Liaise with accountant on all tax preparation.o	Created and manage intern acquisition program.

Ideal Media Inc

Senior Associate, Corporate Communications & Marketing

o Promoted to current position within one montho Oversee over $500,000 of transactions o Coordinate with Lawyers regarding any issues. o Maintain bookkeeping and project staff to track and allocate office expenses. o Manage everyday office needs to ensure office is organized and functioning smoothly. o Coordinate onboarding paperwork for new employees and clients.o Miscellaneous administrative tasks and ad-hoc projects.

MGID Inc.

Director of Operations

Events –   o	Updated the Event Page CMS.   o	Researched contact information for speakers, sponsors, partners, venues and anything else in coordination with our events.   o	Used Microsoft Office Suite (Word & PowerPoint) ¬to created Sponsor Operations Letters, Sell Sheets, On Stage   o	PowerPoint presentations, and “Wrap¬up” documents for events.   o	Compiled charts using Excel presenting data such as, tracking ticket sales of this year compared to last year, types of attendees (company and title) etc.   o	Greeted and checked in guests at all of BI events; supervised all interns and volunteers at all events.Marketing –   o	Created advertisements for Google AdWords for our paid subscription site.   o	Compiled charts and data (# of Unique views compared to the number of page views monthly) from Google Analytics.   o	Set up daily emails of data from Google Analytics for each vertical on the Business Insider website in order to track their daily views and what sources they were coming from.   o	Tracked where our clicks were coming through (Social Media, other website links, advertisements, Organically through Google etc) and presented it charted in Excel   o	Pulled reports from Sailthru to track the usefulness and success of our newsletters for each vertical.

Business Insider

Events and Marketing Intern

Helped to manage and create posts for our clients as well as build out their social media presence. Reached out to bloggers in the music and food community (depending on the client) in order to host promotions and contests.

PAID, inc

Social Media Intern

I handled the social media presence of the 15-40 Connection (facebook/twitter/blog) and helped create the Starter Kit for the 15-40 Connection campus club.

15-40 Connection

o	Worked to create a greater presence through social media channels.o	Helped to promote and create greater knowledge of the business and to increase customer acquisition and retention.

Francesca Arminio