Vijay Kumar VS Yegireddi has over 25 years of experience in the automotive industry, working with both OEMs and Auto Tier 1 Suppliers. He has led successful turnarounds and a Greenfield project, and has experience across most functions, specializing in strategy development and deployment. His experience at HM-Mitsubishi saw the company rise to no.2 in the industry and achieve its most profitable and prosperous period in history. Kumar is currently the CEO of Mahindra First Choice Services Ltd. where he has built a strong and differentiated ecosystem for car servicing and spare parts, bringing transparency to the industry through a brick and click model. His education includes a PGDM from the Indian Institute of Management, Ahmedabad, and Strategic Marketing Management executive education from Harvard Business School.