Dartmouth College

Head of Marketing Analytics at Lovevery

Pocatello, Idaho Area

Lovevery

Head of Marketing Analytics

Backcountry.com

Independent Contractor - Marketing Analytics / Performance Marketing

- Created, lead, and contribute to a team of Analysts and Data Scientists who have ultimate accountability for optimizing all acquisition and retention spend on a daily basis for <a href="http://Backcountry.com">Backcountry.com</a>, <a href="http://CompetitiveCyclist.com">CompetitiveCyclist.com</a>, and <a href="http://SteepandCheap.com">SteepandCheap.com</a> •	Built cohort and channel level budgeting and forecasting tools to maximize the acquired LTV of customers with the most efficient acquisition cost across sites while staying within strict guardrails for spend, ROI, etc•	Evaluate channel level investment payback periods across sites with a variety of in-house analytics approaches – PPC, Social, Influencers, Affiliate, Marketplaces, CSE, Display, Retargeting •	Triage heavy volume of incoming analytics requests, prioritize and execute on organizational needs while keeping team efficiently operating on longer term projects, initiatives with new vendors and ongoing refinement of data collection technologies and procedures •	Continually diagnose and present deep dives on site / channel / competitor / LTV / CPA trends to provide recommendations to leadership and executive team for tradeoff decisions between spend, acquisition, revenue and direct profit  •	Owner of advanced data science models – including in-house cross-channel attribution modeling

Senior Manager, Marketing Analytics

Manager, Marketing Analytics

- Worked with Executive and Leadership team to provide insights and materials for Board of Director updates•	Project Manager on a number of large scale strategic initiatives, from initial scoping, projected cost benefit analysis and executive proposals to final execution by leading teams of engineers and other key stakeholders

Manager, Corporate Strategy

- Conducted shipment level data gathering and analysis exercise resulting in a substantial overhaul of freight spend (ocean, railcar, intermodal, truck, LTL) across 8 nearly autonomous company divisions  •	Evaluated internal systems and processes, solicited bids for new technologies and outsourced services, evaluated scope of work for integration of various platforms with existing ERP, negotiated contracts to drive operational efficiencies, executed the effective roll out and communication of new capabilities, tools and partnerships across the firm•	Built relationships with key carriers to improve margin and shipping reliability with contract rates and more favorable terms •	Implemented inventory and communication procedures with all new warehouses for multiple SKUs of perishable goods – FIFO / FILO, damages, ASN procedure setup, dispatch and release procedures, BOL requirements, EDI, recurring storage charge structure•	Developed new program business for wood pellets – shipped pellets for the first time via bulk hopper car, boxcar and intermodal to 3 warehouses and 1 bagging operation in MA / CT•	Manage pellet, dunnage and supply inventory at mills, warehouses and in transit with weekly forecasts generated to monitor purchasing needs and working capital use, trigger trucking / rail requests, monitor load queues vs. capacity at all locations•	Utilized several different pellet product movements designed to maximize profitability year round while developing expertise in modes of shipping that allowed us to surge during peak season

Bridgewell Resources LLC

Renewables Trader, Freight & Logistics Manager

- Developed and executed a strategic business plan for the initial creation and continued progression of the US coal desk, resulting in the leading US export coal brokerage firm•	Extensive internal teambuilding and face to face interaction with clients throughout North America, Europe and Asia•	Developed reliable models for pricing and tracking coal derivatives – futures, swaps, options, as well as a wide range of domestic and export physical coals at various ports•	Structured complex physical transactions ranging from $2M to $60M + notional  •	Contributed content and edited quarterly environmental publications covering renewable energy credit programs, national emissions programs and California greenhouse gas cap and trade

Marex Spectron

Physical Coal, Coal Derivates & Environmental Products - Broker / Analyst

- Deckhand in the "one of the most deadly of all west coast commercial fisheries"  -- <a href="http://coastguard.dodlive.mil/2013/11/danger-and-dungeness/">http://coastguard.dodlive.mil/2013/11/danger-and-dungeness/</a>

F/V Way To Go II

Commercial Dungeness Crab Fisherman

- Traded the Convertible Bond and Preferred books while assisting with trading of all hard to borrow stocks, ADRs, and Canadian stocks, and managed trading desk and client requests to sell these products short•	Managed risk and exposure – counterparty, interest rate, corporate action, and pricing •	Readily quoted rates and provided market color for internal traders, hedge fund clients and brokers•	Maintained relationships and communication with high profile institutional clients•	Daily involvement with business integration and optimization efforts – operations, systems, and processes

Barclays Capital

Equity Finance Trader

- Started trading the Emerging Marketing Repo desk shortly before bankruptcy, transitioned during bankruptcy to the Equities

Lehman Brothers

Analyst - Emerging Market Finance Trading

- Prepared presentations for potential securitization candidates •	Proposed unique securitization structures catered to the cash flow and asset structures of each company •	Worked with legal teams to ensure documents reflected intended design of the securitization

James Bleuer