Megan Margraff is a seasoned leader in the field of data science and analytics, currently serving as the Vice President of Applied Data Science at Oracle. With a strong track record of driving successful outcomes with start-up companies, Megan brings a wealth of experience and expertise in areas such as digital measurement, audience planning and activation, segmentation, and loyalty-focused analytics.

Megan leads Applied Data Science, a function that partners closely with Product and Go-to-Market teams at ODC, and provides strategic value through applied research, innovative proofs-of-concept, client-facing insights, and sales enablement, all backed by solid data science. Prior to joining ODC via acquisition, Megan held various key positions, including Senior Director of CPG & CPG Retail Client Analytics and Chief Analytic Officer at Spire, LLC.

Megan's passion for driving results for her clients is evident in her work, and she combines deep analytic skills with strong business understanding and a client-focused lens. Throughout her career, Megan has helped some of the world's largest advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement.