Purdue University

UC Berkeley Extension

Product Designer at Wells Fargo

San Francisco, California, United States

Wells Fargo

Product Designer

- Collaborate with 3 designers to redesign a website to increase awareness and conversion• Wrote interview questions for business and users and completed heuristic evaluation

italme.co

- Replicate, troubleshoot, and problem-solve inquiries related to the platform to understand and evaluate system problems and failures that customers are facing• Document the customer experience and understand the roadmap for upcoming build cycles in collaboration with the extended product teams to effectively plan for future enhancements

Culture Amp

Product Support Specialist

- Collaborated with 4 teams over 6 months to deliver projects aimed at improving user experiences across digital interfaces using agile methodologies   • Consulted stakeholders to assess business goals to develop KPIs to meet business and user needs• Conducted user research using quantitate and qualitative methods: competitive analysis, analytics, market research, and user centered methodologies • Designed, tested via user interviews, user journey maps, personas, and storyboards • Assessed user behavior by conducting heuristic studies and research for user testing, A/B testing, and usability testing to gauge usability• Developed and executed on event partnership strategy by consulting stakeholders, user goals, and business objectives• Designed the information architecture (IA) for digital experiences by making data driven decisions to develop brand strategy. Iterated based on feedback from user testing• Created IA’s for various user flows and iterated from low fidelity wireframes to high fidelity prototypes• Used front-end development knowledge to design and build responsive interfaces

UX/UI Designer

- Designed 80% of visual storyboards to drive user engagement for in-store classes, which increased overall attendance by 20% over Q1 and Q2 •Led managed vendor relationships across six internal and external teams with two direct reports by coordinating event logistics and designing marketing communications •Trained and mentored 60% of new hires on departmental procedures

Operations and Experience Lead

- Developed infrastructure for guest and internal experience for a new office- Managed day to day and long term vendor relationships

Sequoia Consulting Group

Facilities Operations Manager

- Developed close relationships with internal stakeholders to curate a consistent brand experience.- Managed internal and external events in the Bay Area, LA, and NYC by managing marketing campaign needs, curating relevant content, and maintaining events budget. - Executed invites and campaigns via Marketo, support marketing automation programs, create landing pages leveraging basic knowledge of HTML/CSS.- Familiarity with Salesforce CRM and systems integration for reporting, database management, and tracking. - Knowledge of Adobe Photoshop, Illustrator, and InDesign for creating design and client facing marketing visuals.

Event Marketing Manager

- Coordinated strategies for the following initiatives: rebranding, implementing marketing initiatives, campaigns and strategies to promote products and brand name to potential and current customers. - Created demand generation and process implementation by identifying prospect clients and tracking through Salesforce CRM. Familiarity with managing web leads through Marketo.

Marketing Coordinator

- Lead writer for Purdue student based startups, identified companies, wrote press releases, and determined strategic timeline for publishing content.- As a photographer, took still photos for marketing materials and assisted in video production.- Measured social media reach and influence.

Purdue Research Foundation

Marketing and Communications Intern

- Generating creative content for marketing TEDxPurdueU in line with Purdue and TED brand identity.- Managing media media sub-committee of twelve members to create and implement design based projects including print or digital media, stage design, and developing creative content.- The talks presented at the main event, Daring Greatly, can be viewed here: <a href="http://tedxpurdueu.com/speakers/">http://tedxpurdueu.com/speakers/</a>

TEDxPurdueU

Media Chair

- Integrated MIDAS+ Report to increase efficiency while reporting data by mapping elements on MIDAS+ to elements on the Joint Commission report.- Created an interactive training tool for AR&L department allowing individuals to gain basic understanding of generating MIDAS+ reports.- Interacted with Kaiser Permanente professionals and patients, ensured the privacy of patient data by ensuring HIPPA compliance.- Developed a communications strategy and feature article pitch to Communications department on Inside KP to raise internal awareness for Joint commission Certification for all 21 KPNC facilities. - Co-Executive Director of F.A.C.E. Newsletter, managed the production of a twelve page internship newsletter by leading an executive team and providing training on the use of Adobe InDesign.

Kaiser Permanente

Inroads Intern Accreditation, Regulation and Licensing

- Acquired CITI Human Research Curriculum and Responsible Conduct of Research Curriculum Completion Report in human subjects research . - Conducting qualitative analysis of audiotapes collected during genetic counseling sessions by categorizing utterances into risk identity constructs and counselee (patient)-centered behavior.

Research Assistant

- Collaborated with various staff members to cover local events on campus and the West Lafayette community.

Purdue Exponent

Photographer

- Standardized patient information brochures to lower costs, increase efficiency, and upload documents to KP Health Connect Library allowing for easy access of documents by professionals.- Helped increase internal and external awareness for KP Northern CA’s Stroke Prevention program by showcasing activities on the website and establishing relationships with local Stroke Coordinators by attending Stroke Awareness events.- Gathered data to establish a baseline for local events pertaining to stroke to pinpoint which facilities had a successful stroke program and which facilities needed further resources. Ensured patient privacy by following HIPPA compliance.- Connected with Public Relations department to establish a relationship between the Infection Prevention department, the Regional Stroke Awareness manager, and local Stroke Coordinators to determine effective strategies to increase Stroke Awareness.- Executive design team member for F.A.C.E. Newsletter, managed design team. In charge of the design, template, layout for the publication.

Inroads Intern Accreditation, Regulation & Licensing

- Improved efficiency by updating Hazardous Waste Inventory by migrating information onto California Electronic Recording System on the EPA website.- Increased compliance and safety ratings by allowing managers to view current data of Hazardous Material.- Decreased costs of permit by obtaining current information of chemicals by validating the data and ensuring that numbers are accurate.- Conducted a meeting analyzing a review of the process and presented it to the director of Facilities Services, the head managers of Environmental Health and Occupational Health, and other members of the Facility Service team.- Assistant editor for F.A.C.E., Kaiser Permanente's student run internship newsletter.

Inroads Intern at Environmental Health and Safety

- Facilitated an environment in which students in eighth grade could learn Algebra and participate in college enrichment programs through educational games and activities.- Gathered data about student’s pre/post test scores and administered surveys as a Santa Clara University professor’s research assistant and monitored student’s motivational behavior toward Algebra by helping collect data to establish a baseline to connect to the student’s progress. - Lead photographer, created a slideshow used to show corporate sponsors.

Vibha Salgamay