MSLU

Head of Marketing at WG Nexus – Wargaming

Minsk, Belarus

Covering publishing mix for WG Nexus products: mid-core mobile games and AAA-online shooters and action games.1. Marketing department management: UA, Bizdev, ASO, Design team, content & copywriting.2. UA activities management: managing User Acquisition team; defining and optimizing the User Acquisition strategy; analyzing data to optimize campaigns to meet volume and ROMI targets; briefing Art team on creative assets to maximize performance; Holding negotiations with partners;3. People management: creating and developing culture, maintaining innovation, guiding, training, support, 6-month and annual reviews, setting goals and KPIs, etc.4. Lead the marketing strategy, defining key objectives/KPIs and overseeing the implementation, optimization and reporting of this activity.5. Budgeting for each Q and year.6. Plan, monitor and report key business metrics to the stakeholders and LT team.7. Provide insights & recommendations on markets, users, product, etc. Conducting comprehensive business and audience researches for each new concept or prototype. 8. Deep dive into data to understand patterns and apply those insights to existing and new initiatives.9. Contribute to product development teams’ roadmaps and objectives. Active participation in the discussion of the product, features and future plans.10. Continuously test new ideas, tools, channels, product features. Implement best practices on department or organization level.11. Ensure marketing objectives and KPI’s are met, encouraging the team to optimize towards improved performance.12. Business development activities: looking for new partners and possibilities, holding negotiations with new and existing partners. Negotiations with Publishers across the Globe.

Wargaming

Head of Marketing at WG Nexus

- Leading the marketing team for the streaming service of Russian movies and TV series (Russian Netflix) available globally.* Management of UA, design, promo, community and ASO teams.* Implementation of the main KPI: acquring new subscribers.* Budgeting and planning.* Creation of media plans to promote new movies and TV series.* Analysis of all activities and updating the business model.* Organization of offline presentations and meetings with actors and film crew.* Business development activities: search for new opportunities and partners.

Start.ru is a studio, which combines the production and distribution of Russian-language content

Head of Marketing and Communications

Leading marketing department of 35 specialists in different functions: User Acquisition, Product Marketing, ASO, Monetization and Content. * Execution of all key metrics for the growth of the company's revenue.* Creation and implementation of a long-term global marketing strategy for each mobile app in the company's portfolio (existing and new).* Budgeting all marketing expenses in accordance with the product strategy and annual KPIs: month, quarter, year.* Conducting comprehensive market research: searching for ’new' trends, searching for new niches and new products. Analysis of competitors. Assessment of the possible revenues and reach for new products. Analysis of the audience portrait (customer persona).* Analysis and analytics of all marketing and UA campaigns.* Communication with key partners, platforms. Search for new business opportunities and cases.* Communication with the global team (parent company), generating reports and presentations.* Development and improvement of go-to-market, management and retention strategies.* Maintaining and improving effective workflow between management, marketing and product teams across global and regional teams.* Creation of tools to improve the efficiency of marketing operations: A/B testing, analytics, in-game messages, etc.* Marketing team management: creating culture, maintaining innovation, guiding, training, support, 6-month and annual reviews, setting goals and KPIs, etc.

Apalon

Head of Marketing

- Experience in a international IT company with offices all over the world;— Two big successful global game launches as Marketing Product Manager: World of Tanks Blitz and World of Tanks Generals;— Organization, management and synchronization of all the marketing and PR activities in all regions, where the application is applied; Strategy, MRKT plans, budget documents.— Management of a 5+ group; Setting KPIs, goals, etc.;— Coordination of the working process between departments for achieving maximum results;— Development of productive workflow in the work process organisation;— Synchronization of all plans and activities with regional operation teams. As a result: global yearly and Q marketing plans;— Complex market analysis for identifying the best marketing measures. Usage of different tools, partner’s reports (NewZoo), BI reports, etc.;— Appliance of a wide range of tools: DWH, SplitMetrics, MAT, Google Analytics, AppAnnie, Singular, Sensor Tower, etc.— Development and implementation of short-term and long-term marketing project plans; effectiveness analysis of conducted activities; All the activities lead to growth of MAU and Revenue every month since launch;— Active involvement in the project operation at all levels: product monetization, game-design, study of social features, retention improvement work, etc. As a result: increased conversions for in-game funnels (first entry point), 5% of growing in monthly revenue due to personal offers;— Organization of summits for regional marketing teams; Sync of the plan and activities;— Participation in exhibitions and conferences, product presentation and interviews for the press: Igromir, G-Star, Taipei Game Show, Tokyo Game Show, GDC, E3, Appsworld, Casual Connect, etc. As a result: mass media coverage for all the presented products;— Big contacts base in mobile and game press, representatives of commercial networks, platforms (Apple, Google, Microsoft).

Marketing Product Manager Mobile/Browser

- Management, organization and launching of marketing campaigns for all projects: mobile, web, social, PC;— Complex market analysis for identifying the best marketing measures;— Game projects monetization (cross-platform);— Coordination of the department work and its employees;— Work with project teams, freelancers and setting of goals for marketing needs.

Melesta

- Full cycle of game advancement for mobile platforms (mainly iOS and Android): from game launch preparation in an application store to full advertisement product monetization;- Development of marketing plan, preparing of product press-releases and their distribution.  - Preparing of product description for application sales;- Communication with press, blogs and evangelists;- Good knowledge of advertisement networks, web-advertisement places and other sources of traffic;- Realization of advertising campaigns according to CPI, CPC, CPV, CPCV models. Cross-promotion and direct traffic purchases bypassing advertisement networks;- Application monetization by means of banner advertisement, sales and gifts nets, etc;- Experience in beta-texts organisation for social online games;- Business trips to main game development conferences (Paris, Hamburg, Kiev, Sankt-Petersburg);- Big base of useful contacts in different spheres of game development;SMM-marketing. Management of groups in social networks, conducting of full-scale campaigns;Job Promotion in March 2013 (Head of Marketing).

Marketing Executive

- Game promotion at the Western European and North American markets;- Active work in social networks (Facebook, Twitter, Google+, YouTube, Instagram, etc);- Support and filling in of the company’s website;- Communication with Media (printed and electronic) and PR-agencies;- Compilation and launching of commercial campaigns and finding of new promoting ways;- Writing of press-releases, product descriptions, mottos and banners;- Active participation in the creation of new products at the level of concept creation- Attendance of conferences concerning  programmes and games development and promotion.

Crustalli

Senior Mobile Marketing Manager

- Advertisement places sale;- Development and implementation of new positions into the price-list.

Roman Bui

Roman Bui