Sofia Valentin is an accomplished Managing Director with a wealth of experience creating and implementing customer experience strategies in the retail industry. With a Master's in Business and Marketing, Sofia's expertise in business administration and management has driven the growth of a number of international startups and expansions throughout Europe. Sofia is a skilled entrepreneur, business developer, and marketer, driven by a passion for innovation and customer satisfaction.

Sofia's experience includes founding a customer experience consultancy, Customer Experience First, and serving as the Owner and Head of Sales & Marketing at JOY Shop, a retail business that specializes in providing customers with beautiful and affordable fashion and home decor. Sofia has also served as the Vice Chairman of the Board and Chairman of the Swedish Business Club for the Scandinavian-Polish Chamber of Commerce, where she focused on strengthening Swedish-Polish business relations. In addition, Sofia has held senior positions within the Nordic and Baltic markets, including Marketing Manager Nordic & Baltic at Monier and Product Management Specialist at Husqvarna.

Overall, Sofia Valentin is a versatile and accomplished business leader whose wide-ranging experience and expertise have made a significant impact in the retail industry.