Preston Lewis is an accomplished entrepreneur, VR/AR enthusiast, fitness fanatic, and billion-dollar brand builder. With a career spanning several industries, Mr. Lewis has built a reputation for dreaming digital and pushing boundaries. With degrees in marketing, business finance, and international business, he has gained a wealth of knowledge in marketing and branding, honing his skills at companies such as Hewlett Packard Enterprise, Bodybuilding.com, and his own company, Newfire Creations. Mr. Lewis co-founded and was the Chief Creative Officer of Black Box VR, a virtual reality fitness company, where he established himself as a prominent figure in the virtual reality community. He also served as a Co-Chairman of the Idaho Virtual Reality Council, solidifying his commitment to this burgeoning technology. Mr. Lewis's expertise in user experience and user interface design, passion for VR/AR and fitness, and his business acumen have been instrumental in his many successful ventures.