Steven Dworman is a highly accomplished writer, director, and producer who has created some of the most successful and imaginative direct response television (DRTV) campaigns. He has won three Telly Awards for Best Long Form Commercial and has been interviewed by over 200 news sources, including the Wall Street Journal, NY Times, and CNN. Steve's creative ideas have proven time and time again to resonate with mass audiences. His successful series of Long Form Commercials featuring John Cleese and Hugh Downs generated over $350 million, making it the most successful book campaign ever sold directly on television. Steve has consulted with well-known brands such as P&G, Apple Computer, Microsoft, Loreal, and Mattel, among others. He has also developed his own successful products and brands, including the REAL WEATHER GIRLS IOS App (55,000 downloads in 4 weeks) and Curiosity Perfume (the most successful fragrance ever sold on TV). Steve is a former editor/publisher for 12 years of Adweek's "Marketing with Direct Response Television" and author of the book, "$12 Billion of Inside Marketing Secrets Discovered Through DRTV," which is available on Amazon.