Lidor Beck is a seasoned online marketing professional with 12 years of experience in Facebook and Google performance advertising. With a passion for social media, he has worked with large advertisers both locally and globally, managing large-scale performance-based campaigns to ensure maximum ROI. He has extensive experience in managing Facebook and Google Ads and has worked with major partners of Facebook, such as Moblin and nana10, Israel's official partner. Lidor is the founder and CEO of Adswell and has lectured on Facebook advertising and social media marketing at prestigious institutions such as the Israel Ministry of Foreign Affairs and the Israeli Export Institute. Additionally, he has held key positions such as Social Media Manager at A-2-Z and Zlango and worked as a Sales & Marketing Representative at Spark Networks. Academically, Lidor studied Marketing at Hayovel High School, and later completed his B.A. in Business Administration, Marketing at The Interdisciplinary Center.