Natasja Hogendoorn is an experienced all-round marketing and communication expert, specializing in various areas such as branding, advertising, media, direct marketing, and online marketing. She holds a Master's degree in business from Maastricht University and studied Nima C1 at SRM. With her extensive knowledge, she has held various leading positions, including Communicatie adviseur at Lyvore, Marketingcommunicatie Manager at Vintura, Manager 1-op-1 marketing, and marketing manager at Independer, publisher and marketeer at Reed Business Information, product manager at Boedelbak, and researcher at Research and Marketing BV. Her expertise lies in in and external communication, marketing strategy, consumer, and b2b marketing, content marketing, qualitative (audience) research, and coaching of people. Natasja is motivated by doing good for the customer or consumer, understanding their values and preferences, and how brands can positively impact their lives.