Meet Matthew Dudek - a seasoned Creative Director, Conceptor, and Writer with expertise in Shopper Marketing, Retail Marketing, Commerce Marketing, Branding, Promotions, Print, Social, Digital, Experiential, and Interactive. Matthew received his degree in English-Creative Writing & Advertising from Texas Tech University, and since then, he has worked with some renowned organizations, including TPN, Immediate Consumption, and Pratt Marketing Group. As a Concept Director at TPN, he is responsible for leading the development of creative shopper marketing solutions to drive engagement and sales. In the past, he has worked as a National Reporter at BidClerk - a platform that offers real-time construction project information, and his role was to research, analyze and report insights. With almost two decades of experience in the industry, Matthew has established himself as a prominent creative professional.