Lisa Lanna is a multi-faceted professional with extensive experience in launching and managing new business initiatives. Her diverse skill set and exceptional ability to work in a cross-functional team environment have led to significant contributions in the areas of sales and marketing, B2B and B2C customer engagement, program and product development, content strategy, alliances and partnerships, website management, revenue generation, market research, and video production management. Lisa is also known for her high-quality written communication for different audiences and channels. Her success lies in her ability to follow industry and market trends to identify solutions that create customer value and contribute to company growth. With a BS in Corporate Communications from Ithaca College and experience studying abroad at Syracuse University in Florence, Italy, Lisa has a well-rounded educational background. She stays involved in the industry as the General Manager of Newsday Communications and has previously served as an Independent Consultant at Lanna Consulting and held director roles at the National Trust for Historic Preservation, U.S. Travel Association, and Bombardier Skyjet, among others.