Allison Cohen is a veteran event director with over 15 years of experience in live and virtual event management, project management, sponsorship management, budget management, event production, and execution. She has an educational background in public relations from Hofstra University. Her career highlights include global experience producing high-profile product launches and conferences for the IT channel industry. Allison currently serves as the Director of Live & Virtual Events at The Channel Company. Before that, she held various positions at Everything Channel, including Senior Marketing Specialist and Sales Associate. Allison started her career as a Public Relations Coordinator at Tri-State Fashions, Inc.