Kennesaw State University

CEO at Grit Mktg

Atlanta, Georgia

Grit Mktg was formed in 2020 with the premise of our mantra: Whatever it Takes _____ILLEGAL_CHAR_SSSTART11ILLEGAL_CHAR_EEEND_____We will always work through any challenge to find solutions _____ILLEGAL_CHAR_SSSTART11ILLEGAL_CHAR_EEEND_____on your behalf.Our core focus is facilitating a strong, long-term relationship _____ILLEGAL_CHAR_SSSTART11ILLEGAL_CHAR_EEEND_____based on open communication, in order to achieve our clients’_____ILLEGAL_CHAR_SSSTART11ILLEGAL_CHAR_EEEND_____goals through effective brand storytelling and engagement.

Grit Mktg

Senior Director (April 2017 – March 2020) Account Director (April 2015 – April 2017)Account Supervisor (April 2013 – April 2015)Senior Account Manager (December 2011 – April 2013)Lead projects to strategically create and manage integrated marketing programs for multiple groups within AT&T / DIRECTV that include: Product & Revenue, Training Group (Residential, Commercial and Consumer Electronics), New Product, AT&T TV, HBO Max, Mobility, Fiber/Broadband and TELCO business unitsAssumed expanded responsibilities across 160over90 to include company financial initiatives, strategy and new business development in addition to AT&T / DIRECTV client service Led sales presentations to client executives outlining objectives and program rationale, securing feedback and confidently driving consensus on finalized plansUsing marketing research data, created strategies for marketing and execution plans that included tactics such as digital, social, sales training and management of creative and production teams to develop all assets on planLeveraged analytics to drive overall strategy and insights while proving ROI through self-built dashboards in Power BI and ExcelDeveloped and managed budgets in excess of $16M and delivered 97% increase during my time on the account with net revenue at 28.2% Senior Director (April 2017 – March 2020) Account Director (April 2015 – April 2017)Account Supervisor (April 2013 – April 2015)Senior Account Manager (December 2011 – April 2013)Managed a global team of up to 50 responsible for the development of multiple measurable programs to implement throughout the yearProvided leadership, mentorship and guidance to junior team members to promote their growth and development while ensuring positive contribution to the company bottom lineConceptualized and executed go-to-market product launches for the Genie, DIRECTV’s newest HD DVR (October 2012), the Wireless Genie Mini (April 2014), AT&T TV (2019-20) and HBO Max (2020)

160over90, an Endeavor company (formerly IMG LIVE)

Senior Account Director, Client Service

Senior Account Manager (June 2011 – December 2011) Activation Manager (January 2008 – June 2011)Senior Account Executive (April 2007 – January 2008)Account Executive (December 2004 – April 2007)Account and Property Experience•	Client work included SunTrust, UPS, Domino’s Pizza, Chevy, Sound & Speed, Toshiba, and US Army•	Property and partnership management experience that includes NASCAR, NFL, MLB, NBA, NHL, over 12 collegiate properties, PGA, Nationwide Tour, WTA, ATP, NHRA, GRAND-AM Road Racing, IndyCar, and various additional propertiesHeld a leadership role overseeing all strategy development, brand management, activation, hospitality, sponsorship evaluation, and event executionDeveloped a multi-faceted overall marketing strategy for SunTrust with long-term goals, ROI tracking, and an evaluation process of sponsorship proposals and renegotiated “cookie cutter” sponsorship deals to ensure my client received the most value from their investmentBrought regional marketing programs in-house to Corporate for stronger oversight and ensure all sponsorships align with the overall strategy and negotiate assets beyond brand awareness and focused on engagement with multiple lines of business within the bankManaged five people that oversaw more than $10M in sponsorships and over $1.5M in activation budgets on the SunTrust accountDue to the success of programs implemented, increased overall SunTrust activation of sponsorships by 300% over the course of eight yearsProject managed all sponsorship activation and hospitality programs to ensure successful execution delivering an increase in business of 26.8% across retail products and 34% on high-net worth clientsDeveloped and managed all communication and execution plans with Corporate Marketing, Regional Marketing, media agencies, and public relations agencies to ensure successful programsCreated business proposals for new clients and extended business for existing clients

a - i - m MARKETING SOLUTIONS

Senior Account Manager

Event Coordinator – The BMW Ultimate Drive for the Susan G. Komen Breast Cancer Foundation ♦ March 2004 – October 2004•	Executed charity events and promotions at 113 locations on a cross-country promotional tour for BMW to benefit the Susan G. Komen Breast Cancer Foundation•	Served as primary contact for BMW Centers and Komen to ensure the success and implementation of each event•	Acted as media liaison for local television and radio stations covering the event•	Generated one million dollars that was donated to breast cancer research and programs

Octagon

Account Coordinator - BMW Ultimate Drive

Independent Contractor ♦ August 2003 – March 2004•	Worked with a team of six executing the M&M’s Great Color Quest mobile marketing promotional tour (Winter 2004)•	Executed activation and hospitality programs during the NASCAR Pop Secret 400 in Rockingham, NC (November 2003) •	Assisted the research team in acquiring data for Snickers Brand Golf Course Research Survey (August 2003)Intern ♦ Clients included Masterfoods, General Mills, 76 Gasoline and Cintas ♦ May 2003 – August 2003 •	Assisted in the planning and execution of promotional events and hospitality in conjunction with NASCAR races•	Researched and analyzed market data for national promotional events centering around NCAA football events

Michael Vancza

Michael Vancza