Cathy Li is an experienced analytics professional with an academic background in marketing and consumer studies. She boasts an impressive record of 8 years in Quantitative Market Research and 5 years in Analytics, working in various capacities at Ipsos, a global market research and consulting firm. Li is well-versed in advanced statistics, including but not limited to, various Driver Analysis, Multivariate and logistic regression, Correspondence Analysis, Norm & database, Max Diff, Text Analytics. Her skills range from Research Design, Questionnaire Design, Project Management to Reporting and Insights.

She holds an MSc. in Marketing & Consumer Studies from the University of Guelph. Li's work experience spans across several roles, including Project Manager at Ipsos's Global Modelling Unit and Senior Statistical Analyst at Ipsos's Global Modelling Unit, to name a few. She also served as Research Manager and Research Analyst at Ipsos Healthcare.

With a unique skill set and expertise in her domain, Cathy Li is a valuable asset to any analytics team, showcasing a successful track record of helping businesses stay informed and make critical decisions based on data.