Bruce Lin is a seasoned sales professional with over 20 years of experience in the IT industry, having a proven track record of consistently exceeding sales goals. A team player, he has managed cross-functional teams to achieve objectives and promoted initiatives to executive-level management for approval. Bruce excels in communicating complex technical information to non-technical individuals in understandable terms that achieve both business and financial goals.

Bruce has comprehensive experience in senior-level management of sales, marketing, and business operations, with a focus on distribution logistics and marketing strategies. He has proven experience with distribution, retailer, and e-commerce channels, and is skilled in account acquisition and management, including client needs assessment, product/project development, opportunity-to-launch, marketing campaigns, and budget administration.

Additionally, Bruce is adept at recruiting and directing high-performance sales teams, well-versed in intercultural communication and negotiation, and has experience with foreign business partners across Asia, Europe, Latin America, and Canada.

Bruce holds MSEE and BSEE degrees in Electrical Engineering from the University of Southern California and The Ohio State University, respectively. He has held various senior and global roles throughout his career, including Sr. Business Development Manager at Apacer, Global Account Manager at Dynacast International, and VP of Sales & Marketing at Soyo, to name a few.