Marnie

Saint Lawrence University

VP, Account Director  at Publicis Groupe

New York, New York, United States

Elanco / Bayer Animal Health (Global Account Director)

Publicis Groupe

VP, Account Director

Account Director

Kellogg’s Pop-Tarts: Agency lead developing and implementing integrated through the line programs from Super Bowl TV, Events, Digital, Social as brand lead creative agency.

Kellogg's: Pop-Tarts, Eggo, Froot Loops
HBO: Agency lead leadings the college brand marketing program

Launched new CPG brand GOOD THiNS substantially increasing product sales , brand recognition and affinity
-  Led marketing research, strategy and creative for product launch positioning and to curate the creative         platform and tagline “Your Go-To Good”
-  Executed large scale digital launch plan and campaign, which included launching the brand on social channels, digital paid promotions and creative, website development and broadcast worthy video series
-  Worked with the IMC to ensure the creative concept and executions were seamlessly integrated across PR, events and TV

Led the integrated TeenDrive365 program for TOYOTA garnering over 2 billion paid & earned media impressions
-  Integrated first of its kind augmented reality experience using Oculus Rift to help simulate how distractions affect driving for teens, which received huge media pick up and drove awareness of Toyota's efforts
-  Led large cross-functional planning and campaign executions utilizing the breath of digital and through the line offerings from creative, consumer insights, event management, strategy, paid media, social and influencer outreach on platforms from digital, TV, print and events

Revolutionized the way Chevron executed digital and social programs surpassing goals of increased awareness (+89%) and increased brand sentiment (+90%)
-  Put together social media processes enabling them to better capitalize on real-time opportunities to engage consumers, which garnered nationwide recognition and positively attracted the attention of the White House

Led sales & new business relationships for multiple clients resulting in up-selling over $3M of new revenue YoY

Led celebrity social/digital activations for Fisher-Price resulting in an +1,557% increase in brand engagement and sales

Managed and Inspired a team of Account Managers, mentoring and guiding their career growth

360i

Account Supervisor

Revolutionized the way Fisher-Price communicates to consumers across marketing verticals resulting in a 500% increase in engagement, a 20% jump in sales and saved them over $10M in the process
-  Managed brand research and developed brand strategies that resulted in a global change in the brands tone of voice
-  Ran marketing plan creation and campaign execution to deliver communicates across digital and social platforms inclusive of channel planning, media planning, creative ideation and development, selling through ideas, assigning goals & KPI’s and a measurement plan to evaluate success
-  Increased brand engagement by 180% by developing and implementing channel strategies for Facebook, YouTube, Instagram and Pinterest on a local and global scale
-  Managed large integrated teams, leading cross-discipline creative and media ideations and campaign planning and executions across fields such as social, paid search and display, performance marketing, creative, and influencer outreach
-  Won 360i’s Make Your Mark award for best integrated digital campaign on Fisher-Price

Ran successful product launch for Chips Ahoy! leading to over 5.3M product sales
-  Developed and executed digital only launch strategy and creative campaign to launch new Chips Ahoy! Chewy Gooey cookie
-  Executed a successful sampling programs which drove new product demand & engagement on Facebook Increasing market share by 22%

Digital / Social Sr. Account Manager

Ran successful sampling programs that drove new product demand & engagement on Facebook for Chips Ahoy!. Increasing market share by driving over 5.3M product sales

Drove a 152% increase in Facebook Fans while increasing social engagement by over 1.445%

Increased Holiday sales for The Children’s Place by 78% delivering the most successful Black Friday / Cyber Monday campaign performance to date

Organized & managed digital re-positioning for Smirnoff and Guinness

Digital / Social Account Manager

Increased revenue 18% YoY for direct revenue Paid Search and Display client The Children’s Place while managing their online creative and development initiatives

Leader of successful integrated Paid Search & Display campaigns for 10 Panasonic brands increasing purchase intent by over 20%

Digital / Social Associate Account Manager

Managed Media & Entertainment campaigns in Paid Search, Display and SEO for MTVN

Facilitated strategy & execution for live night of optimization increasing Paid Search Traffic on average of 30% for the MTV Movie Awards, MTV Video Music Awards, CMT Awards and VH1 Divas and Hip Hop Honors.

Digtial / Social Account Coordinator

I worked hands on assisting producers at at commercial shoots, and sound edits. I took the initiative to bring my own creativity to an account helping make an artificial character more human like by introducing it into the world of social media - Facebook. I helped prepare and organize budgets.

BBDO

Production Intern

Worked directly with Fortune 500 clients in experiential marketing and planning events.  Participated in brainstorming and pitch preparation and organization. Researched venues and costs.  Coordinated client logistics and give-aways. Organized, documented and managed digital media for clients.

Marnie McLagan