Karim Sidaoui is a well-rounded professional with a broad range of technical and business skills and experience. With a focus on using data-driven technologies to better understand customer experience, Karim's academic and professional endeavors have taken him on a journey from software development and IT project management to category management and business development in multinational retail corporates. He has gained expertise in artificial intelligence, machine learning, IoT (internet of things), text mining, and big data analytics. Karim has studied Ph.D. Candidate in Marketing and Management Science, Customer Experience, Data Analytics, and Social Media at The University of Manchester, an MBA, Masters in Business Administration, 3.8/4.0 at Lebanese American University, and a BSc in Computer Science, Minor General Business at American University of Beirut.

Karim has worked in various roles, including Assistant Professor of Marketing at Radboud University, Technology Officer at ServCollab, and Technology Advisor at American Marketing Association - Service Research SIG - Servsig.org. Karim has an array of software skills, including Adobe Photoshop, Adobe Flash, Eclipse IDE, Jetbrains Intelij/Pycharm, MS Office Suite, and Visual Studio. Additionally, he has expertise in programming languages such as Python, C/C++, Java, and Visual Basic.

Karim has been involved in retail, serving as a buyer, category manager, and business development manager, including negotiation, marketing, buying, replenishing, and sourcing local, foreign, and private brands. He has developed campaigns, improved processes, created new procedures, and supported annual communication campaigns. With skills in server-side languages including Node.js, JSP (J2EE OC4J), PHP, and ASP.NET and experience with application servers like IIS and Apache/Tomcat, Karim has developed applications that involved AJAX, CSS, HTML/XML, JavaScript, and UML modeling.