Catriona Oldershaw is a seasoned marketing and business strategy professional with years of experience in senior roles at both agencies and in-house. Her career has taken her across the globe, working with global brands on creating and implementing customer-driven strategies that drive revenue growth. Catriona is always advocating for insights-based decision-making, and enjoys working with and nurturing emerging talent. She has a strong background in sales and new business development, having won many seven-figure deals over the years. Catriona is the founder of The Insights Distillery and has worked at many prestigious organizations including Synthesio, Metia, and Buckingham Design Associates.