Escola Superior de Propaganda e Marketing

Universidade Católica de Pernambuco

Colégio São Luis

PR Manager, Brazil - Prime Video at Amazon

Sao Paulo, Sao Paulo, Brazil

Amazon

PR Manager, Brazil - Prime Video

- Planning and coordination of press strategies for the release of Fox Film Brasil;> Participation in the day to day activities and development of strategies;> Broadening the awereness of products, through relationships with journalists and entertainment influencers.

Ketchum Estratégia

Public Relations Consultant

- Raise brand awareness in Brazil through cultivating and maintaining relationships with journalists and local influencers. •	Work with key opinion leaders to secure significant coverage in print, online and social media, as well as build a foundation of brand advocacy that continues to educate members and non-members alike on the unparalleled benefits of Netflix in an increasingly on-demand world. •	Collaborate with cross-functional teams and represent communications on the Brazil leadership team•	Work with Global Consumer PR team to co-create PR campaigns based on brand truths and behavioral insights. •	Contribute to ideation of story ideas that differentiate the brand and put Netflix in the driver seat of a topical conversation; this often supported by viewing data, survey data, creative assets and/or company spokespeople. •	Identify compelling angles for local press, set expectations with local agencies and create media strategy.

Netflix

Consumer PR Manager

Added to the activities described bellow:- Latam Regional event coordination - Latam Regional talent management

HBO Latin America

Senior Manager Public Relations

- Participation in the elaboration of marketing campaigns for films release in the country;• Management of press offices in six cities - Recife, Porto Alegre, Curitiba, Brasilia, Salvador and Belo Horizonte;• Work to promote the films and the company within the print, electronic and online media vehicles throughout Brazil; • Creation of publicity material for the mainstream media;• Administration of the photo library and digital material;• Organization and realisation of press events; • Reception and publicity of Brazilian and international artists and directors;• Press budget and expenditure management;• Preparation of exhibition, media value and materials reports.• Revision of scripts and management of translations.

Paramount Pictures Brasil

Publicity Manager

- Management, from Rio de Janeiro, of the press services for the five British Council offices in Brazil, in the cities of Rio de Janeiro, São Paulo, Curitiba, Brasilia and Recife;• Participation in the organization and the entire publicity for the Education UK opportunities fair in São Paulo, Rio de Janeiro and Curitiba;• Organization and accompaniment of a group of journalists on a visit to educational institutions in the United Kingdom;• Production and editing of publicity material produced by the company for clients such as Vale do Rio Doce, Amil and Jornal do Brasil;• Working with clients in the areas of technology and culture.

Approach

Press Officer and Account Coordinator – client British Council

- Publicity of C.E.S.A.R.’s activities within the print, electronic and online media vehicles throughout Brazil • Preparation of press releases, press kits and presentation texts• Creation of the company’s communications policy;• Organization of internal and external events;• Responsible for internal communications;• Creation and maintenance of the virtual newsletter for internal communication; • Creation and posting the Intranet content, covering systems and services;• Planning and coordination of the company’s website and the multidisciplinary team that produced it;• Updating all of the company’s sites weekly;• Publicity of the incubated and new born technology companies;

Cecilia Morais

Cecilia Morais