Bernie Reeder is a data-driven marketing leader with a wealth of experience in marketing strategy, growth marketing, product marketing, customer acquisition, and marketing team management. He has a proven track record of driving revenue and scaling customer acquisition for both B2B and B2C companies. Bernie believes in using data to ask the right questions, testing often, embracing change, and empowering high-performing teams to excel. He specializes in digital marketing, funnel optimization, A/B testing, conversion rate & site optimization, PPC & SEM, content marketing & SEO, product-led growth strategies, quarterly planning & modeling, and marketing analytics. Bernie has a B.A. degree from Northeastern University and has previously held director-level positions at Help Scout, Privy, Markforged, and Yesware along with several other roles in marketing and public relations at Forrester Research.