Jenny Thwaites is a seasoned marketer with a focus on driving revenue growth for organizations. With experience in industries ranging from FinTech to Charity, Jenny brings a wealth of knowledge to the table when it comes to brand strategy, pricing, product-market fit, and marketing channel mix. Having completed the IDM Dip DigM with distinction, she is well-versed in digital marketing and has a deep understanding of how to track marketing spend through to meaningful results. Over the years, Jenny has held various CMO and growth-focused positions at companies like goHenry, Airsorted, and allplants. She is passionate about fostering a balance between data and creativity when it comes to devising marketing strategies.