Berry College

Director of Marketing at The McGee Group

Atlanta Metropolitan Area

The McGee Group

Director of Marketing

Managing a team that increased the company's email marketing list organically by over 400% from the start of 2016 through end of 2018.
Developed relationships with 4 national restaurants (A&W of Canada, The Habit, etc…) that equate to $1.2M in annual revenue opportunities in 2018. While developing a trusted advisor relationship I helped redesign stores to improve experiences for both regular customers and food delivery services.
Managing an SEO strategy that has seen pages ranked on the 1st page increase by 270% and organic traffic increase by 60% across all managed websites during 2018.
Managing a team across 28 companies within Playcore to consolidate color options to a single color pallet.
Directs a team that produces every other week training videos for distribution to better understand growth markets, SRP processes, and products.
Negotiated better pricing with vendors to improve SRP margins.
Helped lead recovery after one of our manufacturing facilities burned to the ground. Production for some product lines were back up running 100% after 4 weeks.
Manage local community relationships to improve SRP involvement in events and construction projects from idea conception.
Work with legal counsel to work through lawsuits, trademarks, and patents.
Directing a team on the development of a rule based 3d quoting tool that allows anyone to design a playground and recreation space.
Direct a cross functional team to success in our new product development process for 7 product lines.

Superior Recreational Products

Director of Marketing and National Accounts

Managed a team to release a private labeled ecommerce platform with a 6 month timeline that supported integrations with NetSuite, Avalara, <a href="http://Authorize.net">Authorize.net</a>, Act-On, and SRP's 3PL.

Managed a team which developed virtual reality environments for high profiled customers to immerse themselves in the products they were about to purchase.

Lead a team that created 2 Continuous Education Courses that were presented at 14 regional and 2 national conferences.

Managed a team of 10 marketers and 14 customer care reps.

Managed SRP's customer service department and implemented time saving and mistake reduction solutions. Within 4 months order entry mistakes were cut by over 30%.

Implemented a Sales Enablement tool to 60 distributors and 160 users in order to cut print expenditures and to ensure all reps and sales personnel have up to date marketing collateral, product spec sheets, and installation manuals.

Managed a team that implemented a lead nurture campaign across two brands that will include a minimum of 35 potential touch points each.

Developed, implemented and currently managing a new product release process to insure quarterly announcements of new products to the market.

Implemented a new pricing strategy within ERP that will allow customers and customer care reps to better communicate about products and will save upwards of 5 minutes per order being entered by each customer care rep.

Director of Marketing and Customer Care

Developed and Managed an Inside Sales Group that produced 241% ROI in the first 3 Quarters of 2015.

Develop and execute yearly marketing plan to budget with a focus tracking ROI in order to make mid-year shifts if necessary.

Designed and managed a team that further developed the CRM and quoting system to work as a sales tool for our Dealers and Manufacturers Reps.

Managed a team developing website upgrades including, Multilingual Integration and Dealer Site Integration.

Marketing Director

Re-branded and consolidated 14 brands into 2.

Developed 2 go to market strategies based upon 2 separate sales networks.

Designed and executed 4 focused product sales to drive top line revenue within key marketplaces.

Planned and executed 2 separate sales meetings.

Managed a team to redesign and release 6 mobile friendly websites with an expedited release date in 5 months.

Designed and managed a team that implemented a CRM and quoting system within Netsuite ERP that tracked leads to sales orders. The goal of the CRM is to track ROI on campaigns and marketplace sales, and provide sales forecasting.

Marketing Communications Manager

Developed and Managed Marketing Budget for 14 brands

Developed and Managed Corporate Marketing Campaigns into 8 strategic markets.

Managed creation of all Printed Marketing Materials

Setup and Managed Product Shoots

Hired and Managed 4 employees

Managed Web Development Overhaul involving 14 new lead generation and 1 e-commerce site.

<a href="http://Salesforce.com">Salesforce.com</a> CRM - Developed, Designed, and Administered for a team of 53 members

Marketing Coordinator

Developed and Managed Search Engine Optimization and Pay Per Click Marketing Campaigns for 14 brands

Example 1: Skyspan within first 4 months increase unique visitors from 50 to 3000 per month,

Example 2: Playland within first 8 months increase unique visitors from 500 to 5500 per month.

Implemented and Managed a 6 terabyte Data Asset Management Server handling all types of media
Appointed to SII Improvement Board - Yearly Meeting to select 10 initiatives that would make a large
impact on business

IT Infrastructure - researched, recommended and managed implementation
-  IP Phone System
-  Server Technology
-  Server Storage
-  ISP

Web Development Manager

Design and Develop Enterprise Web Portal - handles 12 Berry College Student businesses
Develop Marketing Guidelines and Style Guides
Initiate Marketing Strategy
Co-organized & managed two Farmers Markets - 32 vendors, 1400+ attendees for each.
Researched & made recommendations for POS system

Berry College Student Enterprises

Webmaster and Marketing Manager

Design and Create Graphics supporting 8 sections' spreads (supporting 16 editors)
Develops unique layouts for section editors
Edited ~300 photos for entire yearbook

Berry College's Dairy

Graphic Designer

Design Content Layout
Design Graphics for use on Webpage
Design Navigation

Berry College's "Cabin Log"

Website Designer and Manager

Edited photos for entire yearbook
Took photos of events (Semi-Formal, Basketball, Soccer,
Designed layouts of pages

Assistant Photo Editor

Edited and Updated Firms Website
Analyzed client surveys to better our product offerings
Researched and launched use of Html E-mails

David Reeves