Washington State University

Marketing Consultant, Communication Director, Writer, Medical Cannabis Advisor

Seattle, Washington, United States

Various Companies

Freelance Writer

AAF Seattle

Board Member/Director of Communications

Self Employed

Marketing & Sales Consultant

Leafly

Account Executive - Brand Partnerships

- Developing and deploying enterprise marketing content, initiatives and campaigns. -Leading cross functional production teams from end to end on complex marketing projects and programs including marketing automation, social media, web development, evangelism, digital content, account based marketing (ABM), go to market (GTM) strategy, and communications.-Developing process, procedures and workflows for projects and programs.-Working with customers to uncover their needs and developing objectives, strategies and timelines to guide and align teams and customer expectations.

Yesler

Microsoft, Amazon, Tableau, R1_Integrated Marketing

- Developing and project managing digital tagging campaigns for paid, owned, and email marketing initiatives ensuing marketing automation platforms, internal analytic dashboards capture leads, website visitors, conversions and other attribution activity.-Advising clients and stakeholders on the benefits and limitations when integrating new analytics and marketing tools.-Teaming with FTE stakeholders to bridge knowledge gaps by developing documentation and content for vendor and marketer use. -Developing written content and creative for documentation following Microsoft accessibility and brand standards. -Pitched the idea of, and developed Marketing Ops newsletter, case studies, and brown bag series.-Collaborate with engineers and other technical teams across Microsoft to implement digital components needed for campaign data flow.

Microsoft_Digital Marketing Operations + Content Lead

- Project management within Microsoft's Central Marketing Organization (CMO) as a member of the Measurement Service Desk (MSD). -Strategizing with marketing teams around the end to end digital tagging and reporting of Marketo and non-Marketo marketing campaigns. -Providing initial marketing campaign tracking recommendations to ensure intended data insights are represented in reporting of email, owned media, and paid media initiatives. -Implementing and QA-ing digital tags, pixels, html, and Java script. -Coordinating and communicating needs with technical and non-technical clients, stakeholders, and  vendors.

Microsoft_Digital Marketing Operations

- Onboarding, leading webinars and training salespeople on leveraging social media (Linkedin, Twitter, Facebook, etc) for prospecting, product awareness, company advocacy and closing deals. -Interviewing MSFT sales executives to determine their needs and blockers. -Upselling additional agency services. -Ghostwriting LinkedIn profiles for executives.-Developed internal training manual, program surveys, success stories, and blog posts.  I also assist with overflow projects for Microsoft's Customer Advocacy team.

Microsoft _ Social Sales Marketing Consultant

- Collaborated with City Light’s PR and marketing vendor to develop, edit, and revise internal and external communications collateral and presentations for the utility’s $94 million Advanced Metering program and city-wide deployment. -Developed and implemented processes for tracking media social media mentions and news program’s media tracking system. -Researched and prepared the program’s communication budget recommendations.

Seattle City Light

Communication Intern

Developed the crisis communication plans for the non-profit, incorporating procedures for the coordination of internal and external communication strategies for emergency or controversial situations. Wrote strategy guide for media and stakeholder communications before, during, and after a crisis. Performed the club’s risk assessments, using results to develop crisis mitigation strategies. Designed press release and social media update templates, dark website, and contact lists, increasing response efficiency.  •	Experience in public and media relations, website development, technical writing, networking.

Gene Slay's Boy's Club

Crisis Management Consultant

Joined Seattle Public School District’s Literacy Cadre to define, develop, and implement the district-wide literacy program. Managed projects from research, through development, and to implementation. Worked closely with cadre grade-level teams, developing year-long guides and building relationships with educators around the district. Designed scope and sequences and presented implementation demonstrations for district leadership. Conducted user research, (interviews and focus groups) reported findings and translated information into document revisions. Led school-wide implementation professional development. Mentored and trained educators in program use. •	Experience launching new programs, program development, project management, adult training, market research, interpersonal communication.

Seattle Public Schools

Literacy Cadre Member

Managed the day to day operations of an elementary classroom. Gathered student data to develop measurable learning goals and implementation strategies. Gained student and family trust and partnerships, through personal meetings, creation of newsletters, and community outreach. Collaborated with teaching team to develop team goals, strategies, and procedures. Coordinated daily logistics and various schedules of students, specialty teachers, and special programs. Planned school-wide events, trips, and programs for 30-500 participants. Developed progress reports for administration. Served as a member of: Building Leadership Team (elected), Interview team, Safety Committee, Literacy Professional Learning Community•	Experience in organizational management, curriculum development, program coordinating, data analysis, event planning, community/stakeholder outreach.

Elementary General Educator

Collaborated with the program director to develop program goals and strategies. Executed Character Counts objectives and goals.Taught at-risk participants between ages 7 and 19.  Analyzed and reported program metrics.Presented lectures to groups ranging from 40-80 participants. Coordinated participant daily schedules.

Gene Slay Boy's Club

Character Educator

Developed and implemented measurable educational goals for at-risk students. Identified learning needs, developed plans and solutions. Led department-wide meetings and conferences. Served as school-wide data team representative. Analyzed and reported school-wide data; presented trends to stakeholders.Planned and coordinated annual school and community events such as Trunk or Treat. Volunteer coach for the Read, Write, and Run program.

Imagine Academy

Teacher

Worked as a Crew Trainer managing tours, overnight camp groups, and coordinating activities for a museum with over 1million international and national guests yearly. Led museum-wide presentations and demonstrations for events with over 100 participants. Selected by director of public affairs to lead media and celebrity guest tours, and travel to tradeshows for promotions. Collaborated with the marketing team to develop marketing ads and collateral. •	Experience in program coordination, public speaking, media relations, tradeshow promotions.

U.S. Space & Rocket Center

Crew Trainer

Managed and renewed existing client accounts through telephone sales. Led inside and outside sale outreach presentations to secure new accounts. Consistently closed and secured new new accounts and solved customer concerns and questions. •	Experience in B2C sales, client acquisition, telephone sales.

Dial America Marketing

Account Manager

Secured participants for nation-wide product presentations. Worked with event team to coordinate and execute tradeshows. Contacted and met with warm leads for product presentations.  •	Experience in tradeshow planning, lead generation.

Brittany Parker