Kali Shukla is a highly accomplished marketer and branding expert with over a decade of experience. She has successfully established four brands across technology startups, FMCG, media, and retail sectors. Previously, she co-founded the kids' e-commerce store Hoopos.com and led the brand building for Max and Brooke Bond tea. Recently, she served as CMO of technology start-up, Helpchat, and helped transform the business from a consumer complaint forum to India's leading personal assistant platform. Kali is a skilled storyteller and product strategy expert with a technical curiosity to visualize and build consumer tech products. She studied marketing and business management at Pg Center, Kolar.