Francisco Berman, a Go-to-Market Professional & Digital Product Owner, brings 7+ years of experience in consumer goods/retail and 2+ years in the steel industry. With a Master of Science - MS in Finance from EGADE Business School, a B.A in VWL/Behavioural Economics from the University of Konstanz, and a B.A in Economics from Instituto Tecnológico y de Estudios Superiores de Monterrey, Berman has developed expertise in Product Management, Digital Route to Market, Sales and Distribution Strategies, eCommerce, KPI and Business Analytics, and Cost Management. He has held various roles, such as Managerial Economics Lecturer at Tecnologico de Monterrey, Direct to Consumer Strategy Manager at Arca Continental, miOXXO Product Owner at OXXO, Sales & Service Associate at NetPay, Commercial Intelligence Manager at NetPay, B2B eCommerce Product Owner/Lead at HEINEKEN MÉXICO, Route to Market Lead at HEINEKEN MÉXICO, Product Lead at Villacero, and Experimental Economics Lecturer at Tecnológico de Monterrey. Throughout his career, Berman has developed solutions for eCommerce, payments, and customer service. A multidisciplinary swift learner, he is always looking to expand his skills and knowledge.