Melissa Mistero is a digital marketing aficionado with over a decade of experience in various fields, including email, SMS, social, and paid media. She is a seasoned marketer with a passion for creating integrated customer journeys that drive results and provide consumers with a great brand experience. Melissa has a Bachelor of Arts (B.A.) in Journalism and Mass Communication from Arizona State University's Walter Cronkite School. Her specialties include analysis and reporting, content marketing, digital advertising, email marketing, lead generation, relationship management, social media management, video production, and workflow management. She has worked in a variety of industries, including apparel, automotive services, banking, education, entertainment, grocery and food stores, insurance, law firms, luxury resorts, manufacturing, nonprofit organizations, outdoor retail, real estate, restaurants, retail, security services, sporting goods, and warehouse clubs.