Will Barker is an accomplished product designer and strategist, known for his work at global design firm, IDEO. He holds a 1st Class Honours degree in Product Design from Nottingham Trent University, as well as a BTEC National Diploma in Art & Design Foundation from Birmingham City University. Additionally, Barker studied Developing Strategy for Value Creation at the prestigious London Business School.

Barker's career has spanned a variety of roles in the design industry, beginning with positions at PriestmanGoode and Samsung Electronics. He then became a Senior Product + UX Designer at Samsung Electronics, followed by Senior Product Designer and Product Design & Programme Lead at IDEO. Currently, Barker is the Director of Product & Strategy at IDEO, where he works with clients to develop innovative products and brand strategies.

In addition to his work at IDEO, Barker has also served as a Visiting Tutor for the Design Products MA program at the Royal College of Art. He is highly regarded in the industry for his expertise in product design and strategy.