Shahina Jaffer is a highly motivated and commercially astute marketer with over ten years of experience managing global brands and retailers. She holds a BA Hons in Marketing & Advertising from the University of Arts London. With expertise in multi-channel experience and TTL/digital campaign management skills, Shahina is a confident presenter with highly developed stakeholder management skills. She has worked with luxury, food, confectionery, liquor, tobacco, personal care, fashion, accessories gifting, technology and finance brands. Her former roles include Senior Digital Asset Manager at GSK, Freelance Marketing Consultant, Project Manager, and Account Director at various Consultancy firms, and Global Marketing Manager at Western Digital. Shahina also served at Nestle, Johnson & Johnson, and Unilever in various positions, with specialized skills in Category and Brand management, Customer Marketing, and Activation Manager.