Crystal Rocabado

Crystal Rocabado is a strategic leader and change agent specializing in developing world-class Digital Experiences, Branded Content, and Partnerships.

With a background in the Entertainment Industry and creative agencies, she has held leadership roles at renowned brands like CAA, AKQA, Nike, Uber, and Tastemade.

Her expertise lies in Brand and Creative Strategy, Integrated Marketing, Digital Experiences, Content Creation, Strategic Partnerships, and Team Leadership.

Crystal holds a Bachelor of Science degree in Advertising and Marketing Communications from the Fashion Institute of Technology.

She currently serves as the Director of Global Brand Marketing, Brand + Creative Operations at lululemon and has previously worked in various marketing and creative roles at leading organizations.