Efe Şar is a seasoned entrepreneur and product development manager with experience in digital marketing, e-commerce, and internet advertising. He holds a bachelor's degree in Computer Science from San Francisco State University and a Master's Degree in Advertising from Marmara Üniversitesi. Efe has a wealth of knowledge in OTT, CDN, VOD, online video, WebTV, IPTV, streaming technologies, and SEO. Throughout his career, Efe demonstrated expertise in end-to-end project management, risk analysis, and qualitative business planning.

Efe served as a TV+ OTT Master Lead Product Manager at Turkcell, where he led teams in developing and launching new products. He is the founder of Seninmaceran, a mobile gaming company and co-founder of teketek.com, an e-commerce platform. Before joining Turkcell, he held leadership roles as Head of Product Management at Doğuş Yayın Grubu, Head of Video - OTT at Mynet, and Project Manager at beIN MEDIA GROUP.