Babak Sanayei is a seasoned professional in the automotive industry with over 20 years of experience across various fields such as design, manufacturing, VR, advertising, and retailing. He attended Cherrybrook Technology High School and went on to receive his Bachelor's degree in Design and Technology from the University of Western Sydney. Furthermore, he has a Certificate 4 in Interactive Multi-media from TAFE.

Currently, Sanayei is the Director at Automotive Superstore Pty Ltd, one of Australia's largest independent automotive parts and accessories retailers. Prior to this, he was the Director at Vizual Element and DPM Interactive. Additionally, he has experience working as Pre Sales/Development at Concentric Asia Pacific.

Sanayei's background in the automotive industry, combined with his expertise across multiple fields, has provided him with a unique perspective, making him an asset to any organization.