Will Wood

Will Wood is the Head of Life and Health at INSTANDA, a digital insurance platform catering to carriers, brokers, and MGAs across 13 countries, enabling rapid innovation and market expansion.

With a background in Management Studies and Psychology from York St John University, Will has a wealth of experience in the insurance industry, including roles at Aviva spanning from Graduate Trainee to Head of UK SME Strategy.

At Aviva, Will held various positions such as Head of UK SME Strategy, Insight and Propositions, Workplace Proposition Manager, and Pensions Product Development Manager, showcasing his diverse skill set and expertise.

Having transitioned to INSTANDA, Will brings his extensive knowledge of insurance product development, customer journey consulting, and digital workplace propositions to lead the Life and Health division, driving innovation and growth in the sector.

Will's educational background, combined with his hands-on experience in different strategic roles at Aviva, positions him as a seasoned professional with a deep understanding of insurance markets, product design, and customer-centric solutions.

His tenure at INSTANDA reflects his commitment to revolutionizing the insurance industry through cutting-edge technology, cloud-based solutions, and a user-friendly approach to insurance product development and distribution.