Matt Dianella is a seasoned marketing and communications professional with over 20 years of experience driving connections and brand love for some of the biggest names in sports, entertainment, and lifestyle. With a Bachelor of Arts in Communications and Journalism from USC, he has worked for top companies such as Red Bull Media House, Creative Artists Agency, and Hill & Knowlton. Matt's expertise lies in creating authentic and emotional connections between consumers and brands through story-driven communications and content. He believes that the best way to achieve this is by building a high-performing team that is engaged, has a clear mission, knows its role, and receives recognition and rewards for success. Matt is an expert in marketing and communications strategies, earned editorial coverage, social media and influencer programs, corporate communications, partnerships and collaborations, and content ideation and creation. His management style is based on Trust, Empowerment, and Accountability, which has resulted in a highly effective marketing and communications department for his clients.