Brenda Farrell is a data-driven professional with over 20 years of experience in UI/UX design, data analytics, digital marketing, and team management. She graduated with distinction from the Institute of Technology, Tallaght, with a Bachelor of Science degree in Data Analytics and Interactive Marketing. Brenda's passion for using data to inform enhancements and customer experience translates to her skills as a UX Consultant, Web Analytics, SEO Analyst, Data Analytics, UX Researcher and Usability Audit specialist at Optimised BFF. Her specialties include Tableau, Data Mining, Digital Marketing, SQL, CSS, HTML, Bootstrap Twitter, Excel, Access, Omniture, Photoshop, Illustrator, SEO, Google Adwords, Social Media, and Team Management. Brenda is a creative problem solver and is comfortable working independently or collaboratively with other team members and stakeholders. She formerly worked at Vodafone, O2 Ireland, Bruce Shaw Partnership, Zurich Life Assurance (Eagle Star Life), Orange Design & Marketing, Creative Inputs Ltd, Sussman Creative Placements, and Ashville Media.