Harvard Business School Online

Macquarie University

SVP - Southeast Asia, India, Australia & New Zealand at The Trade Desk at The Trade Desk

Sydney, New South Wales, Australia

The Trade Desk

Senior Vice President of Client Service APAC

IAB Southeast Asia and India

Regional Board Member, IAB SEA+India

I have the privilege working with a number of up and coming technology professionals giving them advice and sharing my experiences on how to navigate and succeed in the technology space.

Areas of Focus
-  Personal Brand
-  Strategic Thinking
-  The human element of technology
-  Leading through change
-  Surviving acquisitions
-  Empathy and bridging the gap between sales and product

Mentor

As SVP of South-East Asia, India, Australia and New Zealand, I manage all aspects of the company’s strategy, operations and people management in the region, based out of Singapore. I have comprehensive experience across sales, strategy and innovation in the media and advertising industries to this role.

I am a regular commentator with AdNews, B&T,  The Drum, Campaign Asia and other trade media.

SVP - Southeast Asia, India, Australia & New Zealand at The Trade Desk

IAB Australia announced in June 2017 the formation of the IAB Executive Technology Council, which takes full advantage of the IAB’s scale, competencies and member base to identify and address critical issues in advertising technology innovation. The Technology Council brings an exceptional depth of knowledge which is invaluable to brands.

The on-going goal is to identify how technological innovations can deliver value and business outcomes for marketers Australia-wide, focusing on technical standards, operating guidelines, research, marketing, value-chain relationships and best practices.
Read more at <a href="https://www.iabaustralia.com.au/members-and-councils/our-councils/item/25-our-councils/2017-technology-council#0OMqq0WMcIQha8wI.99">https://www.iabaustralia.com.au/members-and-councils/our-councils/item/25-our-councils/2017-technology-council#0OMqq0WMcIQha8wI.99</a>
            

    
    

    
        Show less

IAB Australia

IAB Executive Technology Council

The Trade Desk powers the most sophisticated buyers in advertising technology. We were founded by the pioneers of real-time bidding, and we've become the fastest growing demand-side platform (DSP) in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. We’re growing our offices across the globe, from our headquarters in Ventura, California, to major media markets in the US (New York, Los Angeles, San Francisco, and Chicago), Europe and Asia.
            

    
    

    
        Show less

General Manager AU & NZ

Mitch was appointed Managing Director of AOL Platforms in Australia and New Zealand in April 2015
and tasked with launching AOL Platforms in the Australian market.

During his tenure at AOL, Mitch has been responsible for leading a number of innovative and
industry-first initiatives.

In 2015 he developed a strategic alliance between AOL Platforms and Multi Channel Network,
delivering a world-first programmatic TV platform, offering broadcast inventory through a private
exchange using AOL technology.

Mitch is passionate about building an inclusive and people-first team and this year AOL are finalists
in the Employee of the Year category in the 2016 B&T Awards. He also devised AOL’s inaugural ‘DeskAid’ initiative which provides free office space, mentoring and a host of additional perks to a not-for-
profit start up.

He is an active member of the IAB Video Council, a body charged with promoting video advertising
and engaging in programs to make video ad trading as safe and effective as possible.
            

    
    

    
        Show less

AOL International

Managing Director ANZ

I am responsible for setting the strategic direction for Adap.tv AU/NZ, this involves identifying  and executing on opportunities whilst preparing for external challenges.

Being a unified platform it is essential for Adap.tv to have solid working relationships with all DSP's, SSP's, exchanges and all 3rd party providers in the AU marketplace, to enable our clients the most opportunity to deliver on their business outcomes.

Working to drive awareness of Adap.tv and the broader AOL Platforms business in the local market requires me to participate in trade events (panels and presentations) as well as regular contributions to trade press.

We have built a leading team of programmatic video experts to help drive adoption within Australia and New Zealand. Our knowledge and products are designed to help customers along their programmatic journey, whatever their current experience.

Our goal is to move programmatic away from solely exchange buying into sophisticated audience management platforms allowing clients a holistic view of their video spend.

We aim to facilitate programmatic screen trading for video across desktop, mobile, tablet, IPTV and in 2015 we will bring Linear TV to the Australian market.

Current Member for the IAB Video and IAB Brand Saftey Councils

About Adap.tv

Adap.tv, a division of AOL Networks, is transforming the way video advertising is bought and sold. Adap.tv's video intelligence platform, Pathway, helps many of the world's largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video.
            

    
    

    
        Show less

Adap.tv

Managing Director AU/NZ

The Video Advertising Council was formed in 2014 to help support the growth of an area of the market that now represents 15% of digital display advertising. The Council will meet every two months from April to drive projects in relation to measurement, advertising standards, best practice, research of streaming ads across different consumer screens and video ad expenditure.

The IAB Video Advertising Council will have industry wide representation across publishers, networks and agencies. The Council will provide a broad, collective voice in addressing the key issues and challenges faced by the industry, by marketers and by the members' own organisations.

The Council leverages the skills, experience and networks of Council Members to set annual programmes of work, identify resources required, work with partner organisations, and submit recommendations to the IAB Australia Board
            

    
    

    
        Show less

Video Council Member

To drive growth across Adap.tv marketplace and platform products through agencies, trading desks and other buyers.

To influence the industry’s understanding of Adap.tv capabilities and our programmatic approach.

About Adap.tv
Adap.tv, a division of AOL Networks, is transforming the way video advertising is bought and sold. Adap.tv's video intelligence platform, Pathway, helps many of the world's largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video.

Headquartered in San Mateo, California, Adap.tv has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India and London.

For more information, please visit adap.tv, or follow Adap.tv on Twitter @Adaptv, Facebook at <a href="http://facebook.com/adaptv">facebook.com/adaptv</a> and LinkedIn at <a href="http://linkedin.com/company/adap-tv">linkedin.com/company/adap-tv</a>.
            

    
    

    
        Show less

Sales Director

In depth knowledge working across metro and regional press, news(paper) inserted magazines and digital assets for News Limited. Developing media plans for clients to reach their audience in different ways across their day

News Australia Sales

Group Sales Manager

- Multi-platform In depth knowledge working across metro and regional press, news(paper) inserted magazines and digital assets ( including mobile & tablet) for News Limited. Developing media plans for clients to reach their audience in different ways across their day
-    Social Extensions Looking for opportunities to use social media elements to act as a delivery mechanism for custom content and drive engagement. This isn’t limited to traditional social media players (Facebook and Twitter) but online forums and communities
- Relationships Building strong relationships with key agency contacts across both online and offline divisions within the agency.
- Team Creating a new team culture without trying simply merging two existing cultures together. Traditional both team operated in very different ways, I have focused in developing new attributes and values that we want our team to be recognised for. (i.e. creative collaboration & cross skilling in specialties)
- Creative Insight Selected to judge the Cannes Young Lions digital campaign submissions for the 2012 competition. I was the only GSM from News Australia to be selected to judge alongside creative agency experts. Often called into to run brainstorms and challenge “safe” ideas.
- Negotiation Liasing with senior agency contact to negotiate yearly press contract. In an environment where the perception of press is a medium on the decline, and rising cost for printing the paper, it makes it very challenging negotiations.
            

    
    

    
        Show less

News Digital Media

- Account Management Managing Accounts for a number of the world’s largest advertising agencies, across numerous multi-national clients and government bodies and creating unique and integrated advertising solutions allowing clients to reach target audiences in the most effective way
- Targets One of five Account Managers to reach and exceed sales targets, delivering 100% year on year growth for agency contracts and achieving 110% growth over three consecutive quarters
- Results Successful in turning around an historically low revenue agency, resulting in significantly growing NDM’s share from 5th largest to 2nd largest in one year, as well as securing a bi-annual deal and committed revenue by 50%
- Client Growth Achieved significant growth with existing accounts in a difficult economic climate, including growing the P&G media yearly spend by 700% from 2009 to 2010, securing the whole year media spend for the Braun Series 7 campaign across all media and acquiring the first online campaigns for Moet Australia and Zimmerman
- Recognition Selected as part of a small group of nationwide employees to attend the inaugural News Limited Sales Master Class event and winning one of 10 national Sales Excellence Awards for Best News Business Win $100k - $900k
- Team Managing and mentoring a team of 2 people, a sales executive and campaign manager, and ensuring the team delivers campaigns according to client requirements while maintaining editorial integrity
- Project Management Responsible for overseeing all aspects of large online campaigns, including managing projects from initial client agreement to delivery of advertising
- Client Development Dedicated to providing clients with a keen understanding of online advertising including working with the LVMH group to guide through their first online campaign
            

    
    

    
        Show less

Account Manager

- Management Responsible for managing all distribution and logistical aspects of the promotion and sales of high-end French Champagne and premier alcohol brands across Australia including business administration, stock control, cash-flow, reporting and sales
- Forecasting Developed long-term business and sales forecasts capturing all aspects of financial management and development opportunities
- Relationship Management Attained a number of new clients by developing relationships with high-end sommeliers and hotel owners and securing pouring rights within their establishments as well as educating client employees through dedicated tasting and education sessions
- Sales Created Point of Sales materials and liaised with clients to develop marketing strategies resulting in repeat business in both stores and restaurants
- Product Launch Successfully launched two brand new champagnes to the Australian market including sourcing the brands, securing relationships with restaurants to pour the champagne and building the brand reputation
- Proposal Prepared a pitch to win the rights to represent a Top 5 global Champagne brand in Australia
- Networking Represented the company at the annual worldwide Salon Champagne Conference in Paris in 2006 providing the opportunity to network with the global distributors of premium champagne.
            

    
    

    
        Show less

Mitch Waters