Pete Ellis is a successful entrepreneur in the automotive and technology industries. He started his career by owning automobile dealerships in California and Arizona, which became some of the largest volume dealerships in the US. Later on, he became the Founder and CEO of Autobytel, one of the first internet companies to go public. Autobytel's success led the company to be recognized as the first internet company to advertise in the SuperBowl. As a top marketer, he was honored by Advertising Age, and his technology developments at Autobytel were placed in the Smithsonian Museum, Washington D.C.

Currently, Ellis is the Chairman and CEO of SpaFinder Wellness, the largest consumer wellness marketing and incentive company. He is also the Founder of the Global Wellness Summit, a yearly event where the top executives in the wellness industry come together to join forces and shape the future. Ellis has also been a speaker twice at the World Economic Forum, held in Davos, Switzerland, on topics of the internet and automobile industry. He loves motivating people to perform at their best and has a passion for developing companies and people through creative thinking and execution. Integrity is key for him, and he believes dealing truthfully is essential to all successful businesses.